Senior Associate, Advertising (Qatarization)

About QNB

Founded in 1964 as Qatar's first wholly national commercial bank, QNB Group has grown into the largest banking entity across the Middle East and Africa region. Operating in more than 31 countries over three continents through subsidiaries and associates, QNB serves approximately 20 million customers via about 1,000 branches and an ATM network exceeding 4,300 machines. The bank consistently receives top credit ratings from agencies such as Standard & Poor’s (A), Moody’s (Aa3), and Fitch (A+), along with numerous international awards. Recognized as the most valuable banking brand in MEA by Brand Finance Magazine, QNB also actively supports community initiatives in social, educational, and sports fields.

Job Summary

The selected candidate will act as the primary liaison between various business units and advertising agencies, managing media schedules across multiple channels including TV, print, and digital platforms. This role supports the execution of advertising strategies, monitors performance metrics, and ensures effective coordination with internal departments and external partners.

Main Responsibilities

• Implement allocated budgets to advance the Group's communications goals related to advertising.
• Contribute to developing Key Performance Indicators (KPIs) for the advertising team and track their regular achievement.
• Apply best practices and KPIs to optimize advertising efforts.
• Promote cost-efficiency and resource optimization to maximize benefits for the bank.
• Work within delegated authority limits.
• Identify and cultivate relationships with key advertising agencies and media outlets, including local and international newspapers and TV stations.
• Address internal and external customer inquiries regarding bank products, ensuring solutions.
• Meet Service Level Agreements (SLAs) with internal units to improve response and turnaround times.
• Foster strong collaboration with related departments to support overall group objectives.
• Provide accurate and timely information to auditors, compliance, financial control, and risk teams when required.
• Ensure adherence to departmental policies governing effective advertising operations.
• Oversee advertising strategy execution and collaborate on updates from both local and international markets.
• Set advertising, promotional, and media goals; coordinate with agencies and internal teams to achieve objectives timely and within budget.
• Supervise creation and delivery of all promotional materials in cooperation with in-house and external resources.
• Maintain and expand networks of sponsors and advertisers.
• Plan and integrate advertising activities across business units to form a comprehensive international advertising approach.
• Assist in designing the overall advertising strategy.
• Manage daily operational challenges including personnel matters and recruitment as needed.
• Monitor advertising campaign effectiveness and apply initiative in complex or undefined procedures.
• Maintain up-to-date knowledge of regulations and best practices related to the Group’s operations.
• Proactively pursue continuous professional development and stay abreast of field advancements.
• Comply with all legal, regulatory, and internal compliance standards, including anti-money laundering, data protection, and conflict of interest policies.
• Operate under the Three Lines of Defense risk management framework, ensuring client outcomes align with conduct risk policies.
• Contribute to operational risk management processes such as risk self-assessments and incident reporting.
• Complete mandatory training and maintain professional qualifications.
• Uphold confidentiality and data protection standards regarding sensitive information and share only with authorized senior management and regulatory parties.
• Maintain high ethical and professional standards to reinforce QNB’s market leadership and reputation.
• Perform additional duties as assigned by management.

Qualifications & Experience

• Bachelor’s degree, preferably in Advertising or a related discipline.
• At least 2 years of experience in a major banking institution, including minimum 1 year in a comparable role.

Key Competencies

• Expertise in developing and implementing advertising and research strategies within complex organizations to improve business outcomes.
• Solid understanding of communication planning and ability to design multi-channel campaigns targeting varied audiences.
• Keen awareness of organizational culture to recommend fitting advertising initiatives.
• Capacity to handle sensitive information with discretion and integrity.
• Excellent written, oral, and presentation communication skills; fluency in English mandatory, Arabic preferred.
• Strong organizational and project management abilities to handle multiple priorities effectively.
• Resilience under pressure with the ability to meet deadlines maintaining professionalism.
• Analytical and interpersonal skills; team player flexibility.
• Exhibit honesty, integrity, initiative, perseverance, and strong work ethic.

Additional Requirements

• Applicants must provide a resume/CV, passport or QID copy, educational certificate, and birth certificate during application.