Sales Development Representative

About HiBob and the Role

HiBob delivers a modern HR platform backed by a high-achieving global tech sales team. Since 2015, the company has experienced triple-digit annual growth and serves over 3000 mid-sized and multinational firms worldwide. APJ is a core growth region, and the team is expanding accordingly. The Bob platform supports the entire employee lifecycle from recruitment, onboarding, performance management, to compensation and workforce planning, integrating seamlessly with finance and other departments to provide unified people data.

Leading brands like Oscar Wylee, SafetyCulture, and Mighty Ape trust Bob to cultivate exceptional employee experiences.

Position Summary

The Inbound Sales Development Representative (SDR) acts as the initial contact for inbound interest in Bob, responding quickly to demo requests, content downloads, event attendance, or website inquiries. The role involves understanding customer business challenges, qualifying leads, educating prospects, removing purchase obstacles, and connecting qualified leads with Account Executives (AEs). Close collaboration with Marketing and Sales teams ensures demand is converted into a strong pipeline and prospects encounter a smooth, engaging introduction to HiBob.

Key Responsibilities

• Engage inbound inquiries promptly via phone and email to maximize conversion rates.
• Conduct consultative qualification conversations to assess business needs, priorities, and buying readiness.
• Arrange quality discovery meetings with AEs, ensuring a positive first impression.
• Assist prospects in understanding how Bob solves their challenges, address initial product and pricing questions, recommend resources, and involve specialist teams as required.
• Keep CRM data current and manage inbound opportunities diligently.
• Maintain follow-ups to maximize conversions and reconnect with prospects showing renewed interest.
• Collaborate with Marketing and Sales to improve lead quality, coordinate seamless handovers, share customer intelligence to refine messaging, campaigns, and sales procedures.

Candidate Profile

While not all criteria must be met, HiBob welcomes applicants who:

• Have a strong passion for helping companies overcome real challenges.
• Demonstrate excellent verbal and written communication skills.
• Show natural curiosity and excel at asking insightful questions.
• Are highly organized, proactive, and capable of juggling multiple interactions simultaneously.
• Have a commercial mindset with an aspiration to build a SaaS sales career.
• Can quickly learn new technologies and articulate complex ideas clearly.
• Enjoy collaborating across Sales and Marketing teams.
• Thrive in fast-paced, dynamic environments with resilience and adaptability.

Preferred but not required experiences include inbound sales, lead qualification, customer support, SDR/BDR roles, SaaS or tech industry experience, familiarity with Salesforce or HubSpot CRM, knowledge of live chat or sales engagement tools, and understanding of HR technology or processes.

Why Work at HiBob?

• Be part of one of the fastest-growing SaaS firms worldwide with clear career acceleration opportunities.
• Receive world-class onboarding and sales enablement training.
• Access transparent career growth into Business Development, Account Executive, and other GTM roles.
• Benefit from mentorship by experienced sales leaders devoted to your development.
• Use cutting-edge sales technology and enablement platforms.
• Help influence how modern businesses manage their workforce.
• Join a collaborative, ambitious, high-performance culture that values continuous learning and progression.