Sales Development Representative - Canada

Company Overview

Appfire is a global software company with over 800 employees across 28 countries, committed to empowering teams through innovative products designed to enhance collaboration. Our notable products include JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Role Summary

The Sales Development Representative (SDR) plays a critical role in initiating outbound prospecting and developing the sales pipeline, primarily concentrating on Appfire's Flow product and identifying emerging opportunities for cross-selling within our portfolio of over 20,000 existing global customers. This position is responsible for generating new business prospects, creating demand, and opening paths to new revenue.

Key Duties

• Conduct thorough research to pinpoint target accounts and identify decision-makers for outbound campaigns.
• Implement personalized outreach methods through email, telephone, and social platforms to cultivate interest in Flow and other Appfire solutions.
• Qualify potential leads and arrange meetings for Account Executives to further pursue opportunities.
• Maintain precise records of activities in Salesforce to facilitate forecasting and reporting.
• Collaborate closely with marketing and product teams to enhance messaging strategies and spot new cross-sell prospects.
• Consistently achieve or surpass monthly targets related to scheduled meetings and pipeline creation.

Candidate Profile

• Preferably possess 1–2 years of experience in outbound prospecting or inside sales.
• Exhibit excellent verbal and written communication abilities.
• Ability to manage high levels of outbound activity and to constructively handle rejection.
• Skilled in researching accounts and customizing outreach to suit different industries and positions.
• Experience with Salesforce and sales engagement tools such as Sales Navigator, Gong, ZoomInfo, and Calendly is advantageous.

Compensation and Benefits

• Competitive base salary complemented with commissions linked to meetings and pipeline achievements.
• Access to training programs focused on prospecting tactics and cross-selling strategies.
• Defined career progression opportunities into Inside Sales and Account Executive roles.
• Equity participation available to all employees, fostering ownership in company growth.
• Generous paid time off policy: 25 days per year with option to carry over 10 days; increases to 30 days annually after 5 years of service. Observance of Canadian public holidays.
• Comprehensive health insurance covering medical, dental, vision, life insurance, critical illness, accidental death and dismemberment, and long-term disability.
• Annual CAD 600 sport allowance to support physical fitness and outdoor activities.
• Three paid days annually for volunteer work through the Corporate Social Responsibility program.
• Flexible, fully remote work arrangement within Canada.
• Recognized repeatedly for company growth and culture by notable industry awards.

Additional Information

Appfire maintains a firm commitment to equal employment opportunity and prohibits discrimination based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or other protected categories as defined by law. This policy applies throughout all aspects of employment including recruitment, hiring, training, promotion, benefits, and termination.