Sales Development Representative

About Cision and the Role

Cision empowers individuals to make a significant impact by valuing ideas, diverse perspectives, and fostering a culture of curiosity, collaboration, and innovation. As part of a global team, you will contribute meaningfully to accelerating brands and shaping the future of communication by building genuine connections.

The Sales Development Representative (SDR) role at Cision is more than an entry-level sales position. SDRs act as strategic collaborators by researching prospects, identifying business needs, qualifying leads, and generating valuable conversations for Business Development Managers. You will engage with PR, marketing, communications, and insights experts in top UK organizations, demonstrating how technology, data, and AI transform reputation management, audience understanding, and impact measurement.

You'll work with Cision’s technology portfolio, including CisionOne and Trajaan, aligning product features with customer challenges in the evolving fields of PR, data, AI, and communication.

Key Responsibilities

• Investigate target organizations and identify relevant PR, communications, marketing, and insights professionals using platforms such as ZoomInfo, LinkedIn Sales Navigator, and Salesforce.
• Initiate contact with potential customers through calls, emails, and LinkedIn, leveraging personalized research to foster relevant conversations.
• Build and maintain relationships through different sales stages.
• Comprehend prospects’ businesses, communication strategies, challenges, and priorities.
• Assess opportunities by analyzing business needs, timing, priorities, and compatibility with Cision’s solutions.
• Gain knowledge of the PR and communications sectors, focusing on the impact of AI, audience intelligence, and new technologies.
• Effectively communicate the benefits of CisionOne and Trajaan platforms to address client needs.
• Schedule high-quality product demonstrations and work closely with Business Development Managers to advance prospects.
• Utilize intent data and account insights to spot opportunities and buying signals.
• Collaborate with the SDR team to refine messaging, share insights, and enhance outreach strategies.
• Keep Salesforce records up-to-date with accurate prospect and opportunity data.
• Engage in continuous personal development via coaching, training, and feedback.

Candidate Profile

• Previous experience in any work environment is valued, showcasing teamwork, responsibility, and professionalism.
• Strong eagerness to learn, improve, and establish a career path.
• Curiosity and genuine interest in understanding businesses, people, and their challenges.
• Ambition, motivation, and the confidence to push personal boundaries.
• Professional and enthusiastic communication abilities.
• Proactiveness in asking questions, seeking constructive feedback, and continuous self-improvement.
• Resilience, self-drive, and a positive mindset toward learning new skills.
• Collaborative spirit and ability to contribute to a supportive, high-performing team.
• Interest in technology, AI, communications, media, or the evolving PR landscape.
• No previous sales experience required; focus lies on attitude, curiosity, work ethic, and desire to learn. Full training and support provided.

Benefits and Additional Information

• Cision Group Personal Pension Plan
• Life insurance coverage
• Healthcare cash plan
• Dental insurance
• Private medical insurance for directors and above
• Gym membership subsidy
• Cycle to Work scheme
• Discounts on dining
• Access to virtual GP services
• Employee Assistance Program offering support services
• Eye care tests
• Participation in Cision’s global charitable programs
• Retail discounts through BenefitHub

Applicants must already reside within the UK to be considered for this role.

Company Commitment

Cision, a global leader in PR, marketing, and social media intelligence technology, supports brands and organizations in engaging with their audience effectively. With offices worldwide, Cision embraces diversity and inclusion, pledging equal opportunity employment and providing accommodations when needed. Employees are encouraged to be authentic and contribute to a culture that values diversity and innovation.