Marketing Manager - Digital Visibility

About One New Zealand

At One NZ, we are committed to building a better-connected Aotearoa New Zealand with a vision to become the world’s most AI-enabled telecommunications company. This ambition extends beyond technology, focusing on investing in our people through initiatives like our AI School, world-class learning platforms, and evolving career pathways that encourage curiosity and skill development.

Role Overview

The Marketing Manager – Digital Visibility will be crucial in enhancing One NZ’s presence within the rapidly changing digital discovery landscape. This role surpasses traditional SEO by ensuring the brand’s discoverability, accurate representation, and competitive positioning across various platforms such as search engines, AI-driven answer interfaces, large language model-based tools, and emerging discovery channels.

This opportunity is ideal for an individual who is naturally inquisitive, commercially astute, and motivated to tackle complex challenges ahead of market trends, influencing organizational adoption of evolving customer behaviors and technologies.

Key Responsibilities

• Design and lead the digital visibility strategy across search engines, AI-powered discovery platforms, and emerging ecosystems to secure the brand’s prominence, trustworthiness, and correct portrayal.
• Establish governance structures and best practices to enhance how One NZ is found, interpreted, cited, and recommended across next-generation discovery technologies.
• Identify, prioritize, and implement improvements in content, technical facets, metadata, authority signals, and information architecture to boost visibility and outcomes.
• Continuously monitor developments in discovery channels, translating client search behaviors, AI innovations, and retrieval mechanisms into strategic directions and new business opportunities.
• Collaborate with teams in content, digital, product, and marketing to integrate digital visibility considerations throughout planning, design, development, and publishing stages.
• Track performance indicators related to visibility, AI representation, and search trends, converting insights into action plans and prioritizing investments.
• Foster a pervasive culture of digital discoverability by enhancing organizational capability, governance, and metrics, while proactively scouting and leveraging emerging technologies to maintain competitive advantage over time.

Required Qualifications and Skills

• Proven experience working with SEO, GEO, AI search, large language models (LLMs), or innovative digital discovery ecosystems.
• Deep knowledge of content strategy, information architecture, structured data, and technical optimization techniques for enhancing discoverability.
• Expertise in strengthening entity authority, knowledge graph signals, and AI retrieval performance metrics.
• Demonstrated ability to influence and collaborate across departments, embedding discoverability into digital content and product frameworks.
• Strong analytical expertise, including measurement of visibility, AI representation, and discoverability impacts.
• Strategic thinker with a proactive stance toward new technologies, coupled with an eagerness to drive change and solve complex problems.
• Ability to thrive in ambiguity and deliver practical solutions while building new capabilities.

Benefits and Perks

• Flexible work arrangements encouraging a balanced life, including options for remote work and adaptable hours to support personal and family commitments.
• Comprehensive Southern Cross health insurance fully covered for employees and their family members.
• Opportunity to purchase additional lifestyle leave, enabling you to extend your annual vacation by one or two weeks.
• Enjoy discounts on One New Zealand products and services along with other exclusive offers.

Diversity and Inclusion

One New Zealand proudly holds Rainbow Tick certification and values diversity in thoughts, perspectives, and backgrounds. Joining our team means beginning a journey that challenges and inspires you to contribute meaningfully within a supportive and uplifting environment.