Channel Marketer

Overview

We are seeking a meticulous and imaginative Channel Marketer to join our Marketing team, responsible for executing agreed strategies into well-coordinated campaigns across our technology portfolio which includes Everpure, Cisco, Nutanix, and Splunk. Collaborating closely with our Marketing Manager, vendor partners, sales teams, and regional marketing resources, this role demands hands-on involvement in managing multiple fast-paced projects in a B2B technology distribution environment.

Key Responsibilities

• Assist in creating and delivering annual and quarterly vendor marketing plans.
• Convert business objectives into structured campaign timelines, activities, and budget plans.
• Manage integrated campaigns involving email, digital, content, social media, events, and partner channels.
• Support specialized marketing techniques such as lifecycle, targeted, and account-based marketing where applicable.
• Coordinate initiatives aimed at partner recruitment, engagement, and expansion.
• Collaborate with sales and vendor teams to define target audiences and campaign focus.
• Oversee campaign timelines, briefings, budgets, approvals, and vendor funding compliance.
• Organize various events including vendor-sponsored, reseller, and flagship Westcon-Comstor events like Imagine.
• Work with external agencies and suppliers alongside regional marketing teams to develop promotional content and materials.
• Ensure marketing communications align accurately with company and vendor brand standards.
• Provide marketing support to Sales with relevant messaging and promotional resources.
• Monitor campaigns against KPIs and prepare concise reports on campaign and vendor marketing activities.
• Partner with Marketing Operations and Sales to evaluate campaign engagement and resulting leads.
• Identify and implement improvements for more efficient campaign delivery and performance.
• Ensure compliance with brand guidelines and applicable privacy, data, and internal standards.

Candidate Profile

• Possess a relevant tertiary marketing qualification or equal practical experience.
• Have at least four years of experience in B2B, channel, partner, technology, or distribution marketing.
• Proven ability to manage and execute comprehensive marketing and communication plans.
• Strong project management capabilities with the skill to handle multiple campaigns and deadlines effectively.
• Experience in digital marketing, demand generation, and partner marketing initiatives.
• Understanding of audience segmentation, campaign workflows, and lead generation strategies.
• Comfortable analyzing campaign data to deliver clear insights and actionable recommendations.
• Excellent written communication, briefing, and relationship-building skills.
• Detail-oriented with exceptional organizational and operational discipline.
• Experience running social media campaigns, particularly on LinkedIn, and Google Ads.
• Familiarity with marketing automation tools such as Marketo is favorable.
• Knowledge of Adobe Creative Suite or graphic design concepts is advantageous but not essential.
• Willingness or confidence to adopt AI and automation tools for marketing research, planning, content creation, reporting, and workflow efficiency.
• A proactive and collaborative mindset with an ability to independently meet commitments.

Why Join Westcon?

Joining Westcon offers the chance to collaborate with top technology vendors within a supportive and high-achieving marketing team. You will influence business growth through innovative campaigns and gain valuable experience in a vibrant technology-focused workplace. We are recognized as a great place to work, investing in our staff’s professional development, health, and wellbeing, and fostering a culture based on ambition, integrity, partnership, and accountability.