Founding Sales Development Representative - US Outbound Shift

Role Overview

Join ShopOS as a Sales Development Representative (SDR) focused on US outbound targeting ecommerce brands, specifically in fashion and apparel generating $10M to $50M online revenue. This is a full-time onsite role based in Bengaluru, working US shifts and reporting to the Go-To-Market (GTM) team. Your key responsibility is to book qualified meetings that our Account Executives (AEs) want to pursue — quality over quantity is the benchmark.

Primary Responsibilities

• Manage a specific list of accounts, knowing them intimately rather than broadly prospecting.
• Engage prospects through three channels: personalized cold email sequences, LinkedIn connection requests and messages (approximately 300 per week split between your assigned accounts and ShopOS accounts), and phone calls targeting US-based brands.
• Create and continuously test your own outreach copy, beginning with hypothesis-driven experiments to learn what messaging resonates with US marketing decision-makers.
• Ensure thorough qualification before booking meetings to protect AE time and maintain internal credibility.
• Maintain accurate and detailed CRM records including conversational notes, triggers, next steps, and follow-up timelines.

Candidate Requirements

• Minimum two years of successful experience selling to the US market, clearly able to detail booked accounts, outreach sequences, and actual conversion metrics.
• Background selling to ecommerce or direct-to-consumer (D2C) brands, or equivalent familiarity with catalog structure, product detail pages, and performance-based creative campaigns.
• Strong written communication skills, as outbound outreach is predominantly writing; you understand that generic emails are ineffective.
• Availability to work US time zones consistently, not on an intermittent basis.
• Proficient use of AI tools to enhance outbound efforts through research, personalization, or list building, with demonstrable examples of your work rather than just tool usage.
• Experience working in a small, hands-on environment without a predefined sales playbook.
• A critical thinker with opinions on why most cold emails fail and how to avoid pitfalls.

Additional Details & Expectations

• This role is not suited for candidates who expect ready-made lists or scripted messaging.
• Success will be measured by booked, qualified meetings, not by volume metrics like number of emails sent.
• Ambitions to move quickly into closing responsibilities are noted but not guaranteed or promised at the outset.