User Acquisition Specialist

About the Role

This role is for a User Acquisition Specialist located in Australia, responsible for managing and expanding paid user acquisition campaigns across major digital platforms. The position demands ownership of campaign execution, rigorous testing, continual optimization, and comprehensive performance review across multiple client accounts. Primary platforms include Meta, TikTok, and Google, with a strong focus on data-driven insights and creative strategy collaboration to maximize acquisition efficiencies and scale investment.

Key Responsibilities

• Oversee end-to-end paid media campaign management covering Meta, TikTok, Google, and other platforms, including setup, targeting, bidding strategies, budget allocation, creative rotation, and tuning.
• Optimize multiple client account campaigns emphasizing performance, efficiency, and growth scalability.
• Track and analyze vital acquisition metrics such as Cost per Install (CPI), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), payback period, retention rates, among other KPIs.
• Identify causes for performance fluctuations including creative wear-out, audience changes, funnel adjustments, attribution challenges, and market dynamics.
• Design and implement structured testing methodologies spanning audiences, creatives, bidding methods, budgets, and campaign frameworks.
• Proactively discover ways to enhance media efficiency, campaign effectiveness, and scalability of client acquisition efforts.
• Maintain excellent account hygiene with proper naming, UTM management, quality checks, documentation, and organization.
• Collaborate closely with creative strategists and growth marketing managers to link creative outcomes with media buying decisions.
• Leverage proprietary technology and data tools to uncover growth potentials and prudent budget scaling.
• Prepare and deliver clear, insightful performance reports and strategic recommendations for clients and stakeholders.
• Create persuasive presentations and effectively communicate campaign results and strategic opportunities during client engagements.

Candidate Requirements

• 2 to 4 years of paid media or user acquisition experience, ideally within an agency or consumer app environment.
• Hands-on expertise with Meta advertising is essential.
• Experience with TikTok and Google Ads platforms is highly advantageous.
• Proven track record managing accounts with annual media spends in the seven-figure range.
• Strong analytical capabilities to interpret and act on campaign data and performance trends.
• Deep familiarity with key performance marketing metrics including CPI, CAC, ROAS, payback periods, retention, and attribution models.
• Excellent communication skills for creating compelling presentations and confidently addressing clients.
• Strong problem-solving aptitude to respond swiftly and insightfully to performance shifts.
• Highly organized with attention to campaign management details, quality assurance, documentation, and account hygiene.
• Ability to work collaboratively in dynamic teams across creative and growth marketing functions.
• Preferred knowledge of mobile advertising components such as SKAdNetwork (SKAN), Aggregated Event Measurement (AEM), and Mobile Measurement Partners (MMPs).
• Comfortable coordinating with international teams and working hours aligned with Eastern Standard Time (EST).

Benefits

• Fully remote and international role open to applicants worldwide.
• Competitive pay structured according to geographical location.
• Performance-based bonus opportunities.
• Responsibility for managing large-scale paid media budgets across diverse client portfolios.
• Exposure to industry-leading marketing platforms and technologies including Meta, TikTok, Google, and mobile attribution tools.
• Collaboration with expert creative strategists and performance marketers within a data-centric setting.
• Access to proprietary media performance and scalability technology.
• Annual team retreats to notable international destinations such as Tulum, Mexico and Hokkaido, Japan.
• A remote-first, globally distributed work environment encouraging cross-market collaboration across various time zones.

Additional Details

This employment listing is represented for a partner entity responsible for application management and subsequent hiring steps. The hiring company employs advanced AI-driven candidate evaluation tools to ensure unbiased and efficient processing. Final hiring decisions rest solely with the partner’s internal recruitment team. Applicants’ personal data is handled in compliance with data protection regulations including GDPR, with transparent options for data rights and inquiries. AI tools support the recruitment but do not replace human judgment.