Programmatic Trader

About Directive Consulting

Directive Consulting stands as a premier B2B performance marketing agency focused on generating real revenue rather than mere leads. Utilizing their proprietary Customer Generation methodology, they cut through marketing distractions to drive pipeline growth, enhance SQLs, and propel brands ready for expansion in SaaS and wider B2B sectors. Their comprehensive services include Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, forming powerful marketing engines that succeed in competitive markets.

The agency values speed, innovation, and elite expertise. Team members are expected to challenge conventional limits and advance campaigns beyond norms, fueling demand for bold and imaginative brands. Employees who thrive on performance, enjoy problem-solving, and seek meaningful impact will find a welcoming environment here. The company is also shaping future marketing standards beyond conventional results.

Role Overview

The Programmatic Strategist role is pivotal and client-facing within their fast-paced SaaS and B2B marketing environment. This position manages daily operations of Programmatic campaigns across all channels including Display, Native, Video, and Audio. Responsibilities encompass campaign creation, optimization, reporting, custom strategy formulation, and communication with clients and internal stakeholders.

Primary Responsibilities

• Lead the development and execution of programmatic campaigns on Demand-Side Platforms such as DV360 and The Trade Desk.
• Collaborate with internal teams to design media strategies aligning with client goals.
• Utilize first and third-party data for precise audience targeting and segmentation.
• Perform continuous campaign monitoring and optimization to meet performance and pacing objectives.
• Produce detailed performance reports with actionable insights and recommendations.
• Identify and resolve issues affecting campaign performance promptly.
• Coordinate cross-functionally with creative, analytics, and account teams to ensure solid campaign delivery.
• Act as primary client liaison for regular updates, presentations of campaign plans, performance data, and strategic guidance.

Candidate Requirements

• Minimum of 3 years’ experience in programmatic roles within publishers, advertising agencies, or ad tech firms, with B2B experience considered a plus.
• Practical experience building and optimizing campaigns using DSPs, particularly The Trade Desk and DV360.
• Proven capacity in programmatic media planning, buying, and establishing performance measurement frameworks.
• Comprehensive understanding of how programmatic integrates with other paid and organic marketing channels to exceed KPIs.
• Demonstrated success managing programmatic growth in B2B/SaaS environments managing budgets exceeding $50,000 monthly.
• Exceptional communication and collaboration skills for both internal teamwork and client interaction.
• Strong analytical capabilities, meticulous attention to detail, and a results-driven approach capable of multitasking.

Performance Goals

• Achieve 100% Net Sales Margin Attainment (NSM)
• Maintain a Client Satisfaction Score (CSAT) above 4.4

Benefits and Work Environment

• Competitive living wage aligned with Directive's compensation policies, skills, and experience levels.
• Comprehensive medical, dental, vision, disability, and life insurance covering employees and families, including employer-paid plans for individuals and partial contributions for dependents (applicable in US, Canada, Mexico).
• Support for mental health with access to certified therapists and Headspace memberships.
• Physical wellness benefits including physical therapy services, virtual workouts, and One Medical memberships.
• Generous time off policies including unlimited PTO (minimum 2 weeks), paid holidays, birthday leave, end-of-year breaks, and paid parental leave.
• Financial plans like traditional and Roth 401(k) options with company matching.
• Annual bonus programs scaling with tenure.
• Company-wide annual retreat opportunities.

Work Conditions

This is a remote-first role, fully operational from home offices within eligible countries like Canada, requiring permanent residency and valid work authorization. Work is primarily conducted through virtual communication tools such as Zoom and Slack. Candidates must maintain a professional workspace with reliable internet access and ability to use computer hardware and software collaboratively. Reasonable accommodations are available for applicants with disabilities.

Additional Information

Directive champions a People First ethos committed to diversity and inclusiveness across all hiring practices, ensuring equitable opportunities regardless of race, gender identity, sexual orientation, disability, age, veteran status, or other protected statuses.