Programmatic Trader

About Directive Consulting

Directive Consulting stands as a foremost B2B performance marketing agency delivering tangible revenue rather than mere leads. Employing a proprietary marketing method called Customer Generation, we focus on driving pipeline growth, fueling Sales Qualified Leads (SQLs), and scaling ambitious SaaS and B2B brands. Our expertise spans Paid Media, SEO/Content, Conversion Rate Optimization (CRO), Revenue Operations (RevOps), and Go-To-Market Strategy, enabling the creation of winning marketing engines.

We pride ourselves on a fast-paced environment that values bold thinking and elite performance. Our team thrives by challenging conventional methods and pushing campaigns to exceed expectations, generating demand for innovative brands. If you seek to impact meaningful outcomes and solve complex problems, you will find a fitting role here.

Role Overview

We are seeking a strategic and assertive Programmatic Strategist to excel in the dynamic world of SaaS and B2B marketing. This client-facing position involves daily management of programmatic campaigns including creation, optimization, and reporting spanning Display, Native, Video, and Audio channels. The role requires custom strategy development for clients and clear communication with both client stakeholders and internal teams.

Key Responsibilities

• Develop and manage programmatic campaigns across multiple Demand-Side Platforms (DSPs), including DV360 and The Trade Desk.
• Collaborate with internal teams to design media strategies aligned with client goals.
• Integrate first-party and third-party data for precise audience targeting and segmentation.
• Monitor and optimize campaign performance to meet pacing and efficiency targets.
• Prepare detailed performance reports with actionable insights and recommendations.
• Diagnose and resolve any issues related to campaign delivery or effectiveness promptly.
• Work in close coordination with creative, analytics, and account teams for seamless campaign execution.
• Serve as the primary client contact, providing frequent updates on campaign status and strategic adjustments.
• Present campaign plans, performance data, and strategic guidance to clients clearly and professionally.

Candidate Profile

• At least 3 years of demonstrable programmatic experience within publishers, advertising agencies, or advertising technology firms, ideally with B2B exposure.
• Hands-on expertise in media buying and campaign optimization in DSPs, preferentially The Trade Desk (TTD) and DV360.
• Experienced in programmatic media planning, purchasing, and establishing measurement frameworks to gauge campaign effectiveness.
• Comprehensive understanding of how programmatic channels interact with other paid and organic marketing channels to consistently exceed client KPIs.
• Proven success managing programmatic campaigns in the B2B/SaaS sector with monthly budgets exceeding $50,000.
• Strong collaboration skills internally and externally, with excellent communication and interpersonal abilities.
• Highly analytical with exceptional attention to detail and a results-driven approach capable of juggling multiple projects efficiently.

Performance Objectives

• Meet Net Sales Margin (NSM) targets at 100% attainment.
• Achieve Customer Satisfaction (CSAT) scores of 4.4 or higher.

Benefits and Compensation

• Competitive living wage aligned with Directive’s compensation structure, skills, and experience.
• Comprehensive medical, dental, vision, disability, and life insurance plans with full employer coverage for employees and partial for dependents (for US, Canada, Mexico).
• Support for mental health via certified therapists and memberships like Headspace.
• Physical health support including physical therapy, virtual workouts, and One Medical membership for primary and virtual care.
• Generous time off including unlimited PTO (minimum 2 weeks), paid holidays, birthday off, end-of-year company closure, and paid parental leave.
• Financial perks such as traditional and Roth 401(k) with 3% company match.
• Tiered annual bonuses based on tenure and an annual company-wide retreat.

Work Environment and Requirements

This is a remote-first role with an option to work entirely from a home office in Canada (Toronto location). Virtual collaboration relies on platforms like Zoom and Slack. The position requires conducting daily operations on laptops (PC or Mac) and various software tools, with the ability to remain stationary for extended periods, excellent communication skill interpretation, reliable internet access, and a professional background setting.

Reasonable accommodations are available for qualified individuals with disabilities during application, interview, testing, or the selection process.

Equal Opportunity and Inclusion

Directive is committed to a diverse and inclusive work culture where all qualified applicants receive consideration regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.