Senior Programmatic Strategist

Company Overview

Directive Consulting is a top B2B performance marketing agency that focuses on generating real revenue rather than just leads. Utilizing their proprietary Customer Generation methodology, they drive pipeline growth, increase sales-qualified leads, and scale B2B and SaaS brands. Their services span Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, building high-impact marketing engines.

The company moves quickly, embraces bold thinking, and fosters an elite environment. They seek individuals who challenge norms, push campaigns beyond expectations, and create demand for innovative brands. Team members are expected to enjoy driving performance, solving complex problems, and producing meaningful work.

Role Overview

The Senior Programmatic Strategist is a pivotal client-facing position focused on managing programmatic campaigns across channels including Display, Native, Video, and Audio. Responsibilities include campaign build, ongoing optimization, reporting, and strategic planning tailored to client goals.

Key Responsibilities

• Manage daily programmatic campaigns and client relationships.
• Collaborate with internal teams to develop cohesive media strategies aligned with client objectives.
• Utilize first-party and third-party data for precise audience targeting and segmentation.
• Set up and execute programmatic campaigns via Demand-Side Platforms such as DV360 and The Trade Desk.
• Continuously monitor campaign performance to meet pacing and goals, applying optimizations as necessary.
• Produce detailed performance reports with actionable insights and recommendations.
• Resolve issues affecting campaign delivery and performance promptly.
• Coordinate across departments including creative, analytics, and account teams to ensure seamless campaign execution.
• Serve as primary contact for clients, providing regular updates and strategic advice.
• Deliver presentations on campaign plans, results, and strategy adjustments to clients.

Experience & Qualifications

• Minimum of 3 years experience in programmatic roles within publishers, agencies, or ad tech environments, with B2B experience considered an advantage.
• Proficient in media buying, with hands-on experience launching and optimizing campaigns in DSPs, especially The Trade Desk and DV360.
• Strong background in programmatic media planning, buying, and constructing measurement frameworks to assess campaign effectiveness.
• Solid understanding of how programmatic channels integrate with other paid and organic channels to exceed client KPIs holistically.
• Proven success managing programmatic growth for B2B/SaaS clients with budgets exceeding $50,000 monthly.
• Excellent cross-functional collaboration and client communication skills.
• Analytical mindset with great attention to detail and ability to juggle multiple projects effectively.

Performance Goals

• Net Sales Margin (NSM) attainment at 100%
• Client Satisfaction (CSAT) score of 4.4 or higher

Benefits & Perks

• Competitive living wage adjusted for experience and skills.
• Comprehensive medical, dental, vision, disability, and life insurance for employees and family members, including 100% employer-paid coverage for employees and 50% for dependents in US, Canada, and Mexico.
• Support for mental health via certified therapists and subscriptions to apps such as Headspace.
• Physical health benefits including physical therapy, virtual workouts, and complimentary primary/virtual care memberships.
• Flexible unlimited paid time off with minimum 2 weeks, paid company holidays, birthday off, year-end break, and parental leave.
• Financial benefits including Traditional and Roth 401(k) plans with 3% company match.
• Annual bonuses increasing with tenure and company-wide retreats.

Work Environment & Requirements

This is a remote-first role positioned primarily for candidates based in Canada with valid work authorization. The position operates fully virtually, with collaboration via Zoom, Slack, and other productivity tools. Candidates must have a reliable internet connection, ability to use computer/laptop, remain stationary for extended periods, and interpret written and verbal communication effectively. Reasonable accommodations can be made for qualified individuals with disabilities.

Additional Information

Directive prioritizes people first and actively promotes diversity and inclusion. All qualified candidates receive fair consideration regardless of race, color, religion, gender identity, sexual orientation, disability, age, veteran status, or other legally protected categories.