Programmatic Specialist

About Directive Consulting

Directive Consulting leads as a premier B2B performance marketing agency focused on delivering real revenue growth beyond mere leads. Utilizing our proprietary Customer Generation methodology, we cut through marketing clutter to drive valuable sales pipeline and scale growth for SaaS and B2B brands across Paid Media, SEO/Content, CRO, RevOps, and go-to-market strategies.

We operate with speed, boldness, and a challenge-driven mindset, hiring professionals who push boundaries and deliver exceptional campaign results. Join us if you thrive on performance marketing, problem-solving, and making impactful contributions.

Role Overview

This Programmatic Specialist position is a vital client-facing role responsible for the management and optimization of programmatic advertising campaigns across multiple channels including Display, Native, Video, and Audio. You will own daily campaign execution, strategy development, reporting, and client communication to drive impactful marketing outcomes.

Key Responsibilities

• Develop and implement media strategies aligned to client goals in coordination with internal teams.
• Use first-party and third-party data to segment and target audiences precisely.
• Plan, build, and run programmatic campaigns across Demand-Side Platforms like DV360 and The Trade Desk.
• Monitor and optimize campaigns to meet performance benchmarks and budget pacing.
• Generate analytical performance reports and provide actionable insights and recommendations to stakeholders.
• Identify and address campaign issues swiftly to maintain delivery quality.
• Collaborate across creative, analytics, and account teams for smooth campaign execution.
• Manage client relationships by serving as the primary contact and updating clients on campaigns.
• Present campaign strategies, results, and recommendations to clients clearly and professionally.

Candidate Profile

• Minimum three years of demonstrated experience in programmatic advertising within publishers, agencies, or ad tech firms, preferably with exposure to B2B marketing.
• Proficient hands-on experience in media buying, particularly with The Trade Desk and DV360 platforms.
• Expertise in programmatic media planning, buying, and setting up measurement frameworks to gauge campaign success.
• Comprehensive understanding of how programmatic integrates with other paid and organic channels to exceed client KPIs holistically.
• Experience managing programmatic budgets exceeding $50,000 monthly, especially for SaaS and B2B clients.
• Strong interpersonal and communication skills for effective cross-team and client engagements.
• Excellent analytical capabilities and a detail-oriented, results-focused approach capaz de managing multiple projects simultaneously.

Performance Goals

• Achieve 100% Net Sales Margin (NSM) target.
• Maintain Customer Satisfaction (CSAT) scores of 4.4 or higher.

Compensation and Benefits

• We offer a living wage commensurate with experience and skills, with exact compensation dependent on Directive's pay practices.
• Comprehensive health coverage including medical, dental, vision, disability, and life insurance for employees and eligible dependents (100% employer-paid for employees, 50% for dependents in US, Canada, Mexico).
• Wellness and mental health benefits such as access to licensed therapists via Spring Health and Headspace memberships.
• Physical health support including physical therapy via Omada, Aaptiv virtual workouts, and complimentary One Medical memberships.
• Flexible paid time off policy with unlimited PTO (minimum 2-week usage), paid holidays, birthday off, end-of-year company closure, and paid parental leave.
• Financial benefits including traditional and Roth 401(k) with 3% company match.
• Annual bonus based on tenure that increases over time and an all-company annual retreat.

Work Environment

This is a fully remote, remote-first position based in Canada where you will work from your home office. Collaboration is primarily virtual via Zoom and Slack. The role requires use of a laptop (PC or Mac) and other software productivity tools, reliable internet, the ability to remain stationary for long periods, and a professional workspace. Reasonable accommodations will be provided to qualified individuals with disabilities.

Diversity & Inclusion

Directive is committed to a people-first culture with a focus on diversity and inclusion in its workforce, ensuring equal opportunity employment without discrimination based on race, gender, sexual orientation, national origin, disability, age or veteran status.