Programmatic Specialist

About Directive Consulting

Directive Consulting is a premier B2B performance marketing agency focused on generating actual revenue instead of just leads. Utilizing their proprietary Customer Generation methodology, they cut through market noise to drive pipelines, fuel sales-qualified leads, and scale brands effectively, particularly in SaaS and B2B sectors. Their comprehensive services include Paid Media, SEO/Content, Conversion Rate Optimization, Revenue Operations, and Go-To-Market strategies.

Role Overview

The Programmatic Specialist plays a vital, client-facing role managing daily programmatic campaigns across channels such as Display, Native, Video, and Audio. Responsibilities span campaign creation, optimization, and detailed reporting, all while developing tailored strategies for clients and maintaining seamless communication with internal teams and clients.

Key Responsibilities

• Develop and manage programmatic campaigns on various DSPs including DV360 and The Trade Desk.
• Collaborate with internal teams to create media strategies aligned with client goals.
• Utilize first-party and third-party data for accurate audience targeting and segmentation.
• Continuously optimize campaign performance to meet pacing and KPIs.
• Analyze and report campaign results, offering actionable insights.
• Troubleshoot issues affecting campaign delivery and outcomes promptly.
• Coordinate with creative, analytics, and account teams to ensure campaign coherence.
• Serve as the main client contact, providing regular updates and presenting performance reports and strategic guidance.

Qualifications

• A minimum of 3 years in programmatic roles within publishers, advertising agencies, or ad tech firms, preferably with B2B experience.
• Proficient hands-on experience in media buying and campaign optimization within DSP platforms such as The Trade Desk and DV360.
• Demonstrated expertise in programmatic media planning, buying, and in constructing mechanisms to measure campaign success.
• Comprehensive understanding of how programmatic and other marketing channels integrate to exceed client KPIs effectively.
• Proven ability to grow programmatic efforts for clients managing monthly budgets above $50,000 in the B2B/SaaS sectors.
• Strong interpersonal skills and the ability to collaborate extensively both internally and with clients.
• Exceptional analytical aptitude, attention to detail, and a drive for results capable of managing multiple projects simultaneously.

Performance Targets

• Achieve 100% of Net Sales Margin (NSM) goals.
• Maintain Customer Satisfaction (CSAT) ratings of 4.4 or higher.

Benefits and Perks

• Competitive living wage with variations based on experience and skills.
• Inclusive medical, dental, vision, disability, and life insurance coverage for employees and families, with full coverage for employees and partial for dependents in the US, Canada, and Mexico.
• Mental health support through access to certified therapists and membership to wellness apps.
• Physical health benefits including physical therapy, virtual workout memberships, and comprehensive medical care.
• Generous paid time off with unlimited PTO (minimum two weeks), company holidays, birthday off, end-of-year shutdown, and paid parental leave.
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match.
• Annual bonuses based on tenure and a company-wide retreat each year.

Work Environment and Additional Details

This is a fully remote role, primarily based in Canada, requiring eligibility to work and permanent residence in the country. The work routine involves extensive use of video conferencing tools, Slack, and productivity software, and requires reliable internet and a professional home office setup. The company values diversity and inclusive hiring practices and is committed to accommodating applicants with disabilities throughout the hiring process.

Equal Opportunity Statement

Directive prioritizes a People First culture fostering diversity and inclusion. All qualified individuals will receive fair employment consideration regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, age, or veteran status.