Programmatic Specialist

About Directive

Directive Consulting stands as a premier B2B performance marketing agency focused on generating tangible revenue outcomes rather than just leads. Employing their proprietary Customer Generation methodology, they emphasize building scalable marketing strategies, spanning Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, particularly suited for SaaS and other B2B sectors. The agency fosters a fast-paced, innovative culture, encouraging bold thinking and challenging traditional marketing norms, with a commitment to driving meaningful and impactful results.

Role Overview

The position of Programmatic Specialist is integral to managing day-to-day programmatic client campaigns. This client-facing role encompasses strategy development, campaign execution, optimization, and detailed reporting across multiple programmatic channels including Display, Native, Video, and Audio. The specialist will customize strategies per client needs and maintain consistent communication with clients and internal teams.

Key Responsibilities

• Manage programmatic campaigns including building, optimization, and reporting across various DSP platforms.
• Collaborate with teams to design media strategies aligned with client goals.
• Use first-party and third-party data for precise audience segmentation and targeting.
• Plan and implement campaigns on DSPs such as DV360 and The Trade Desk.
• Monitor and optimize campaigns continually to meet performance and pacing targets.
• Produce analytical reports and deliver actionable insights.
• Identify and resolve any issues impacting campaign delivery and performance.
• Coordinate with creative, analytics, and account teams to ensure campaign cohesion.
• Serve as primary client contact, regularly updating on campaign status and strategic shifts.
• Present campaign plans, performance data, and strategic advice to clients.

Candidate Profile

• Minimum of 3 years’ experience in programmatic roles within publishers, agencies, or ad tech, preferably with B2B focus.
• Practical experience in media buying, campaign setup, and optimization using DSPs, especially The Trade Desk and DV360.
• Expertise in programmatic media planning, buying, and developing measurement frameworks for campaign evaluation.
• Comprehensive understanding of integrating programmatic and other paid/organic channels to exceed key performance indicators.
• Success in managing programmatic growth in B2B/SaaS environments with budgets exceeding $50,000 monthly.
• Excellent interpersonal skills for effective cross-functional collaboration and client communication.
• Strong analytical mindset, attention to detail, and ability to juggle multiple projects successfully.

Performance Goals

• Achieve 100% of Net Sales Model (NSM) targets.
• Maintain Customer Satisfaction (CSAT) score of 4.4 or higher.

Benefits

• Competitive living wage with variation based on role and experience.
• Comprehensive health benefits including medical, dental, vision, disability, and life insurance for employees and family.
• Employer fully covers employee health plans and contributes 50% for dependents in US, Canada, and Mexico.
• Mental wellness support: access to certified therapists via Spring Health and Headspace membership.
• Physical health benefits: physical therapy programs, virtual workouts, and complimentary One Medical membership.
• Generous paid time off: unlimited PTO (with 2-week minimum), paid holidays including birthday off, and company-wide winter shutdown.
• Paid parental leave and traditional & Roth 401(k) plans featuring 3% company match.
• Annual performance-based bonus, increasing with tenure.
• Company-wide retreat annually.

Work Environment and Requirements

This is a remote-first, home-based position primarily conducted through virtual collaboration tools such as Zoom and Slack. Candidates must possess reliable internet, a suitable professional workspace, and the capability to use standard office technology (PC or Mac). The role requires long periods of stationary focus and communication skills for interpreting verbal and written information.

Applicants must have valid work authorization and residency in Canada (or other flyer-acknowledged countries Directive operates in). Reasonable accommodations are provided for qualified individuals with disabilities throughout the hiring process.

Diversity and Inclusion

Directive is firmly committed to fostering diversity and inclusion in the digital marketing industry. Employment consideration is offered without discrimination based on race, religion, gender identity, sexual orientation, national origin, disability, age, veteran status, or other protected statuses.