SEM Specialist

About the Role

Forbes Marketplace is seeking an experienced SEM Specialist to join their Performance Marketing team, focusing on supporting one of Forbes' business verticals. This opportunity combines the dynamic challenges of a startup environment with the stability and benefits of a reputed, established organization.

Key Responsibilities

• Designing, launching, and refining paid search campaigns on platforms like Google Ads and Bing Ads.
• Collaborating closely with the paid search team to develop campaigns aimed at boosting online visibility and conversions within Forbes Marketplace.
• Consistently monitoring campaign metrics, analyzing outcomes, and adjusting tactics for enhanced performance.
• Contributing data-driven insights and strategic recommendations to assist the Paid Search Manager in optimizing campaigns.
• Conducting competitor analysis with various tools to benchmark strengths and weaknesses, identify market patterns, and tailor marketing approaches accordingly.

Professional Qualifications and Skills

• Passionate interest in search marketing and staying informed about emerging trends and best practices in the digital marketing landscape, especially SEM.
• Comprehensive knowledge of PPC methodologies including bidding tactics, keyword selection, advertisement copy optimization, and aligning landing pages with campaign goals.
• Expertise in maximizing return on investment through effective campaign management and optimization methods.
• Strong analytical abilities to interpret campaign data and identify optimization areas, ensuring achievement of key performance metrics such as CTR, CPC, and conversion rates.
• Ability to manage multiple campaigns simultaneously within a fast-moving and deadline-driven environment without compromising on quality.
• Excellent communication skills for seamless collaboration with team members and stakeholders, ensuring cohesive marketing efforts.
• Self-directed with proficient task prioritization and time management capabilities.

Experience and Technical Requirements

• At least four years of solid experience managing paid search campaigns, demonstrating a deep understanding of PPC platforms including Google Ads and Bing Ads.
• Strong proficiency in Microsoft Excel, capable of handling extensive datasets, creating pivot tables, performing detailed analyses, and extracting actionable insights from marketing metrics.
• Demonstrated experience managing diverse account sizes and complexities with campaigns optimized for broad audience reach and significant budgets.
• Capability to analyze and interpret KPIs such as conversion rates, CTR, CPC, and overall ROI to drive strategic campaign decisions.
• Familiarity with tools like SEMrush, Google Analytics, or similar for campaign auditing, performance analysis, and strategy refinement.
• Skilled in implementing automated bidding techniques including Target CPA and Target ROAS to enhance campaign efficiency.

Perks and Benefits

• Monthly long weekend with a day off on the third Friday of each month.
• Monthly Wellness Reimbursement Program to support employee health and well-being.
• Monthly Office Commutation Reimbursement Program for transportation costs.
• Paid paternity and maternity leave benefits.