Programmatic Specialist

About Directive Consulting

Directive Consulting stands as a premier B2B performance marketing agency focused on delivering genuine revenue impact rather than mere leads. Employing our proprietary Customer Generation methodology, we eliminate marketing noise to drive pipeline development, fuel sales-qualified leads, and scale ambitious SaaS and B2B brands. Our expertise spans Paid Media, SEO/Content, CRO, Revenue Operations, and Go-To-Market Strategy, crafting winning marketing engines for industry leaders.

We thrive on agility, bold thinking, and elite-level execution. Our team comprises individuals who challenge conventional approaches, pushing campaigns beyond expectations to amplify demand for innovative brands. If you are passionate about performance, relish solving complex challenges, and want your efforts to have meaningful outcomes, you will feel right at home.

This role offers the chance not only to deliver outstanding results but also to shape the future of marketing with boundary-breaking approaches.

Role Overview

We are seeking a bold, strategic Programmatic Specialist skilled at navigating the dynamic world of SaaS and B2B marketing. This client-facing role involves managing daily programmatic campaign activities, including campaign creation, optimization, and detailed reporting across all programmatic channels like Display, Native, Video, and Audio.

The role requires designing tailored strategies for clients and maintaining clear communication with both clients and internal teams.

Key Responsibilities

• Collaborate with internal teams to devise comprehensive media strategies aligned with client goals.
• Utilize first-party and third-party data to achieve precise audience targeting and segmentation.
• Develop and execute programmatic campaigns across multiple DSPs (Demand-Side Platforms) such as DV360 and The Trade Desk.
• Constantly monitor and optimize campaigns to meet performance targets and pacing objectives.
• Prepare detailed performance reports offering actionable insights and recommendations.
• Identify and resolve issues impacting campaign delivery and outcomes promptly.
• Coordinate closely with creative, analytics, and account teams to ensure seamless campaign execution.
• Manage client relationships by serving as the primary contact, providing regular updates and strategic recommendations.
• Present campaign plans, results, and recommendations effectively to clients.

Candidate Profile

• At least 3 years of proven experience in programmatic roles within publishers, agencies, or ad tech firms, preferably with B2B marketing exposure.
• Hands-on expertise in media buying, especially building and optimizing campaigns on DSPs such as The Trade Desk and DV360.
• Demonstrable success in programmatic media planning, buying, and creating measurement frameworks to assess campaign effectiveness.
• Solid understanding of integrating programmatic with other paid and organic channels to exceed client KPIs.
• Experience managing programmatic campaigns for B2B/SaaS clients with monthly budgets exceeding $50,000.
• Strong collaborative skills across internal teams and clients, coupled with excellent communication abilities.
• Exceptional analytical skills, keen attention to detail, and a results-driven mindset enabling effective multitasking.

Performance Goals

• Achieve 100% attainment of Net Sales Margin (NSM)
• Maintain a Customer Satisfaction (CSAT) score of 4.4 or higher

Benefits and Perks

• Competitive living wage with salary adjusted by skills and experience
• Comprehensive health coverage including medical, dental, vision, disability, and life insurance for employees and family
• 100% employer-paid insurance plan for employees; 50% paid for dependents (for US, Canada, Mexico)
• Mental health support via certified therapists, plus Headspace membership
• Physical wellness through physical therapy programs, Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care
• Generous paid time off including unlimited PTO (minimum 2 weeks), paid holidays, birthday off, end-of-year break (Dec 24-Jan 1), and paid parental leave
• Financial plans including traditional and Roth 401(k) with 3% company matching
• Annual bonus scaling with tenure
• Company-wide annual retreat

Work Environment

This role is fully remote within Canada, requiring candidates to have established work authorization and permanent residency in the country. The work setup involves remote collaboration primarily via Zoom and Slack. Proficiency with laptop computers (PC or Mac) and necessary productivity software is required. Candidates must be capable of sustained sedentary work, effectively interpreting written and verbal information, and have reliable internet and a professional workspace.

Additional Information

Directive embraces a People First culture, committed to diversity and inclusion. All qualified candidates will be considered impartially regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.