Senior Marketing Specialist - Programmatic

About VGW

VGW is a leader in interactive entertainment, combining technology and creativity to produce top-tier free-to-play gaming experiences. Our portfolio includes acclaimed titles such as Chumba Casino, Global Poker, and LuckyLand Slots, entertaining over one million players across North America. As innovators in sweepstakes promotions for online social games, we offer players extraordinary opportunities to redeem prizes while emphasizing a safe and responsible gaming environment.

Role Overview

We are seeking a Senior Marketing Specialist with expertise in Programmatic advertising to join our team in Sydney. This position involves designing and managing high-impact digital campaigns through programmatic channels. You will bridge strategic vision with technical execution, overseeing campaign creation, real-time optimization, and detailed performance reporting. The goal is to enhance product outcomes by leveraging data-driven testing methodologies and expertly managing marketing spend.

Key Responsibilities

• Lead the end-to-end management of omnichannel campaigns using both self-service and managed Demand-Side Platforms (DSPs) to achieve acquisition and retention targets.
• Optimize daily budget deployment, bid strategies, and pacing across multiple exchanges and brands to maximize return on ad spend (ROAS) and campaign efficiency.
• Conduct real-time campaign adjustments including site-list refinement, monitoring private marketplace deal health, and frequency capping to sustain optimal performance.
• Maintain strategic partnerships with DSP providers, agencies, media and data vendors, and technology solution partners to expand capabilities and test new channels.
• Collaborate cross-functionally with teams including paid media, product, data analytics, and customer engagement to align marketing strategies with acquisition and brand objectives while minimizing operational disruptions.
• Function as the go-to expert for programmatic marketing by translating complex auction data into actionable growth insights.
• Develop and refine data-driven player persona frameworks based on motivations, playing behaviour, and churn risk to enhance targeting precision.
• Implement a structured testing roadmap to validate persona assumptions and continuously improve lifetime value (LTV) through programmatic insights.
• Ensure seamless alignment across Paid Media, Product, and CRM teams to deliver a consistent user experience from ad interaction through in-game engagement.

Qualifications and Experience

• Minimum of three years’ experience in acquisition or performance marketing with a concentration on programmatic advertising.
• Proven success in competitive, performance-focused environments demonstrating efficient cost-per-acquisition and ad spend management.
• Extensive knowledge of ad tech ecosystem, including ad serving and management tools.
• Hands-on experience with DSP platforms such as The Trade Desk (TTD), Amazon DSP, Display & Video 360 (DV360), Adobe Advertising Cloud, Xandr, and MediaMath.
• Familiarity with ad serving and mobile measurement platforms including Campaign Manager 360 (CM360), Flashtalking, AppsFlyer, Firebase, and AdForm.
• Competent with analytics tools like Adjust (AAS), Google Analytics 4 (GA4), DoubleVerify, and Integral Ad Science (IAS).
• Understanding of customer data platforms (CDPs) and data management platforms (DMPs).
• Advanced proficiency in Microsoft Office applications, especially PowerPoint and Excel.

About Our Culture and Benefits

At VGW, our core values — winning together, doing what’s right, putting players first, and being powered by passion — underpin our culture. We foster diversity and inclusion, actively supporting employees to feel inspired and valued. We promote work-life balance through flexible arrangements and prioritize career growth through continuous learning and advancement opportunities. Competitive remuneration and comprehensive perks complement our commitment to employee wellbeing.