Senior Marketing Associate

About the Role

Americana Restaurants operates more than 766 dining locations throughout Saudi Arabia under globally recognized brands such as KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee. We seek a motivated Saudi national to join our Marketing department in Riyadh as a Senior Marketing Associate on a full-time basis.

Key Responsibilities

• Collaborate effectively with Operations and marketing agencies to coordinate marketing initiatives and policy implementations.
• Develop and assess marketing strategies that align with business goals, market traits, and cost considerations.
• Ensure precise briefing and execution of advertising campaigns, media planning, POS materials, and packaging.
• Assist in developing and launching new products to the market.
• Conduct and analyze market research studies to gain valuable insights.
• Perform regular market visits to confirm proper execution of brand strategies at restaurant outlets.
• Monitor market trends, evaluate business developments, and perform competitive benchmarking.
• Support pricing strategy formation balancing organizational objectives with customer satisfaction.
• Help maintain product profitability inline with company targets.
• Utilize metrics to track progress for each initiative and report on performance and ROI.
• Oversee campaign expenditures against pre-approved budgets.
• Craft communication strategies to attract new customers and maintain existing clientele.
• Focus on customer experience across all brand touchpoints.
• Coordinate daily with various departments including Operations, Brand Leadership, Finance, HR, IT, Development, and Real Estate teams.
• Manage relationships with franchisors, vendors, and agencies ensuring timely and on-brand delivery of marketing activities.

Qualifications & Experience

• Bachelor's degree required.
• Between 1 to 2 years of experience in roles such as Marketing Associate or Marketing Officer.
• Fluency in English is mandatory.
• Strong skills in time management, adaptability, and flexibility in managing multiple priorities.
• Demonstrated ability to collaborate across different departments effectively.
• Background in Quick Service Restaurants (QSR), Food & Beverage (F&B), retail, or FMCG sectors is advantageous.

Desired Skills & Attributes

• Excellent communication abilities.
• Teamwork and collaborative mindset.
• Focus on execution and achieving results.
• Strong decision-making and problem-solving capabilities.
• Business awareness and commercial insight.
• Attention to detail.
• Resilience and adaptability.

Additional Information

This vacancy is exclusively available to Saudi nationals as part of our dedication to developing national talent and supporting Saudi Vision 2030.