Sales Manager - Wedding Sales

About the Role

Plan 4 Event is seeking a driven and experienced Sales Manager specialized in Wedding Sales to oversee and expand our wedding and event division. The individual will focus on sourcing new leads for weddings, engaging with clients to gather detailed requirements, coordinating vendor relations, and successfully converting inquiries into booking confirmations.

Key Responsibilities

• Generate leads and manage sales pipelines for destination weddings, luxury weddings, corporate and social events.
• Engage potential clients through various communication channels including phone, WhatsApp, email, and face-to-face meetings.
• Gather detailed client information including wedding preferences, budget, guest count, and venue choices.
• Create customized wedding proposals, quotes, and package offers tailored to client needs.
• Maintain regular follow-ups with prospective clients to convert leads into confirmed bookings.
• Build and sustain robust relationships with clients and various vendors such as planners, hotels, resorts, decorators, caterers, and photographers.
• Seek out and establish new vendor and venue partnerships to expand service options.
• Coordinate logistics with internal teams and external vendors to ensure flawless event execution.
• Perform client meetings, conduct venue site visits, and give presentations as needed.
• Negotiate pricing and terms with clients and vendors, ensuring profitability and appropriate company margins.
• Maintain accurate documentation of all leads, proposals, and sales progress.
• Meet or exceed sales targets set on a monthly and quarterly basis.
• Explore new business avenues via networking, referrals, partnerships, and market analysis.
• Handle client inquiries and address any pre-event sales issues professionally.
• Stay informed about market trends, competitor offerings, and industry developments.

Required Skills

• Exceptional communication and negotiation capabilities.
• Proven ability in sales and client acquisition within the wedding or event sectors.
• Comprehensive understanding of the wedding and event management industry.
• Strong networking and relationship building skills with clients and vendors.
• Negotiation proficiency to balance client satisfaction and business profitability.
• Effective presentation and persuasion talents.
• Solid knowledge of Microsoft Excel, Word, WhatsApp, and email communication tools.
• Ability to meet sales targets and handle deadlines efficiently.
• Diligent follow-up and lead management approach.
• Willingness to travel for client meetings and venue inspections.

Preferred Experience

• Previous experience in wedding sales, event sales, destination wedding sales, hotel sales, banquet sales, or event management.
• Existing network connections with wedding planners, hotels, resorts, and event vendors are beneficial.
• Demonstrated record of meeting or surpassing sales objectives will be considered an advantage.

Key Performance Indicators

• Number of qualified wedding leads generated.
• Conversion rate from leads to bookings.
• Achievement of monthly sales and revenue targets.
• Value and count of confirmed wedding bookings.
• Development of new client and vendor partnerships.
• Client retention and follow-up effectiveness.
• Profit margin on confirmed events.