Sales Development Representative - India

About Us

WebEngage is a robust customer data platform and marketing automation suite delivering seamless user engagement and retention solutions. With a decade-long presence as a strong SaaS organization, we have grown near profitably by providing an all-in-one dashboard that helps consumer companies consolidate and analyze customer data, engage across diverse channels, and tailor messages including inline web and mobile content. We serve thousands of global customers across sectors such as E-Commerce, Edtech, Fintech, Foodtech, Media, Gaming, BFSI, Healthcare, and Online Retail.

This highly regarded SaaS company was named Marketing Automation Leader in Asia in 2021 by G2. Our team is experienced and battle-tested, led by accessible founders fostering a culture dedicated to sustainable growth with integrity and resilience.

Responsibilities

• Conduct strategic outbound prospecting via email, calls, LinkedIn, social selling, databases, and other channels to build a quality sales pipeline.
• Research and identify key decision-makers and buying committees within target accounts using structured account and persona analysis.
• Present WebEngage’s SaaS offering through tailored, value-driven outreach aligned with prospect priorities, challenges, and industry context.
• Manage lead qualification and discovery by evaluating business needs, ideal customer profile fit, use cases, intent, budget, authority, and buying timelines to assess readiness to buy.
• Prioritize and qualify incoming and outgoing leads, ensuring promising opportunities are routed effectively to the Sales team while nurturing or disqualifying low-fit prospects.
• Apply consultative discovery techniques to reveal pain points, business goals, current solutions, urgency, and potential commercial opportunities.
• Develop relationships with prospects and convert qualified interactions into sales-ready leads for Account Executives.
• Maintain CRM hygiene, follow-ups, lead lifecycle management, and re-engagement efforts to ensure accurate qualification and pipeline visibility.
• Collaborate closely with Sales and Marketing teams to refine ideal customer profile, lead scoring, targeting, messaging, and pipeline-building tactics.
• Analyze funnel metrics and qualification data to identify conversion gaps, enhance lead quality, and boost sales efficiency.
• Consistently meet or exceed monthly and quarterly targets for activity, qualification, meetings, and pipeline creation.

Requirements

• Two to four years of relevant experience in B2B Business Development, Sales Development, Inside Sales, or Lead Generation, ideally in SaaS or MarTech.
• At least two to three years working in the Indian market, understanding B2B purchasing behaviors and decision-making structures.
• Proven ability in lead qualification, discovery, outbound prospecting, pipeline development, and opportunity creation.
• Strong knowledge of ideal customer profile qualification, lead scoring, buyer intent assessment, objection handling, and evaluating sales readiness.
• Practical experience with tools like LinkedIn Sales Navigator, ZoomInfo, Outreach, Klenty, or similar sales engagement platforms.
• Proficient in CRM software such as Salesforce, HubSpot, or Pipedrive.
• Excellent communication, consultative selling, analytical thinking, and stakeholder engagement skills.
• Highly proactive, commercially savvy, and comfortable working in a fast-paced, metrics-oriented SaaS environment.

Perks and Benefits

• Continuous learning culture with access to cutting-edge resources and mentorship, including provision of MacBook devices.
• Comprehensive medical insurance with COVID-19 care coverage, mental health support programs, and an advanced leave policy exceeding standard sick leave provisions.

Additional Information

WebEngage is an equal opportunity employer dedicated to diversity, inclusion, and non-discrimination based on race, gender, sexual orientation, disability status, veteran status, or other protected characteristics under law. We are committed to fostering an environment where all employees can thrive creatively and professionally.