- Experience
- 5–6 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 day ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About WebEngage
WebEngage is a leading customer data platform and marketing automation solution designed to enhance user engagement and retention for consumer tech companies and small to medium businesses. Recognized as a Marketing Automation Leader in Asia by G2 in 2021, WebEngage empowers brands to increase revenue from both existing and anonymous customers through highly personalized campaigns across 10 different communication channels. Headquartered in Mumbai with offices globally, we serve thousands of clients in sectors such as E-Commerce, Edtech, Fintech, Foodtech, Media, Gaming, BFSI, Healthcare, and Online Retail.
Role Overview
We are seeking a digital marketing professional skilled in launching and optimizing paid search and display campaigns. As a performance marketer, you will spearhead efforts to drive website traffic, generate qualified leads, and accelerate the sales pipeline by managing a range of paid marketing initiatives aligned with business goals. This position is an individual contributor role based onsite in Mumbai.
Key Responsibilities
- Design, implement, monitor, and fine-tune paid advertising campaigns across Google Search, Google Display Network (including third-party platforms), and social media channels like Facebook and LinkedIn.
- Conduct thorough keyword research and identify content gaps to support campaign strategies.
- Measure and analyze campaign effectiveness against KPIs and ROI targets, providing regular performance reports.
- Deliver actionable insights to optimize campaign strategies and outcomes.
- Perform A/B tests and experiments at various funnel stages to refine and improve results continuously.
Candidate Requirements
- 5 to 6 years of proven experience in performance marketing, preferably within a B2B SaaS environment.
- Hands-on experience managing paid campaigns on platforms including Google Search, YouTube, Facebook, LinkedIn, Twitter, Google Display Network, and Adroll.
- Proficiency with analytics and marketing tools such as Google Analytics, Google Search Console, Google Data Studio, and SEMrush.
- A data-oriented mindset with strong analytical skills to quickly identify issues and recommend improvements.
- Familiarity with SaaS lead lifecycle management from lead generation to opportunity development and deal closure.
Work Culture at WebEngage
- Emphasis on transparency with visibility into team objectives and company-wide updates communicated via regular town halls.
- An inclusive environment fostering creativity, collaboration, and productivity.
- Encouragement of autonomy, open dialogue, and opportunities for career growth while supporting healthy work-life balance.
- Annual company retreats to nurture team bonding and relaxation post-pandemic.
Benefits & Perks
- Continuous learning supported by advanced tools and mentorship; provision of a MacBook and reimbursement for home office setup.
- Comprehensive medical coverage including COVID care, mental health programs, and an extended leave policy beyond conventional sick leave.