Sales Development Manager

About Reap

Reap is a payments infrastructure company centered on stablecoins and operating as a Visa Principal Issuer. We enable fintech companies, crypto platforms, and enterprises to launch card programs and facilitate global money movement. Reap is a member of the Payward (Kraken) group and experiencing rapid expansion, with the Sales Development Representative (SDR) role critical to our growth.

Role Overview

This position is primarily outbound-focused. You will generate a qualified sales pipeline for our New Business Partnerships (NBP) team by proactively engaging fintechs, crypto exchanges, wallets, and Web3 platforms that have not yet expressed interest. You will collaborate with ecosystem partners such as Circle, Thredd, and Fireblocks, understanding the competitive and operational landscape including issuers, processors, and custodians.

Key Responsibilities

• Conduct a high volume of outbound outreach, mainly cold calls complemented by emails, LinkedIn, and Telegram messages.
• Identify, research, and prioritize target accounts across crypto platforms, fintech firms, wallets, and neobanks.
• Schedule qualified meetings for Business Development Managers (BDMs) and consistently meet monthly pipeline goals.
• Maintain detailed and organized CRM records using HubSpot and improve sales calls by utilizing Gong analytics.
• Provide detailed competitor and ecosystem insights involving players like Rain, Circle, and Fireblocks to the go-to-market team.

Qualifications and Attributes

• 8 to 12 years of experience in Sales Development Representative (SDR) or Business Development Representative (BDR) roles, preferably within B2B fintech, payments, cryptocurrency, or API/infrastructure product sectors.
• Strong aptitude and enthusiasm for cold calling; ability to engage prospects positively even when faced with rejection.
• Excellent written outreach skills that generate responses.
• Interest in and understanding of stablecoins and digital assets, familiarity with industry players such as Circle, Fireblocks, Rain, or Thredd is highly valued.
• Self-motivated, coachable, resilient, and able to work autonomously.
• Fluent in English; proficiency in additional languages is advantageous.

Compensation and Benefits

• Competitive base salary plus uncapped commissions linked to qualified sales pipeline generation.
• Clear advancement opportunities into Business Development (BD) or Account Executive (AE) positions supported by a modern go-to-market technology stack including HubSpot, Gong, and Sales Navigator.
• Opportunity to work at the forefront of the cards, stablecoins, and global payments industry, supported by the Payward (Kraken) group.

Application Notes

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