PR Manager, ASEAN

About the Role

Snowflake is at the forefront of enabling the future agentic enterprise, leveraging AI as a central tool in redefining work processes. We're seeking a PR Manager based in Singapore to join our expanding APJ Public Relations team, focused on elevating Snowflake's presence across the ASEAN region. This role involves crafting and carrying out integrated communications strategies that highlight how customers utilize the AI Data Cloud to transform their businesses.

Key Responsibilities

• Identify and capitalize on national, regional, and sector-specific opportunities to position Snowflake as a leader in AI and data.
• Collaborate with executives and experts to create insightful thought leadership materials showcasing innovation and customer impact.
• Simplify intricate technology and market developments into engaging narratives for both business and technical audiences.
• Maintain strong connections with media and analysts within business, technology, trade, and industry sectors across ASEAN, initially focusing on Singapore, Malaysia, Indonesia, and Thailand.
• Develop and pitch compelling stories spotlighting Snowflake's innovation, customer achievements, and market performance.
• Manage relationships with local PR agencies to ensure quality outcomes and measurable success.
• Identify and promote customer and partner success stories via various communication channels including press releases, interviews, podcasts, and speaking engagements.
• Lead communications for industry-focused campaigns throughout ASEAN, supporting product launches, executive visibility, and daily media interactions.
• Create persuasive messaging and PR content tailored regionally, aligning with Snowflake's global brand.
• Work collaboratively with marketing, sales, product marketing, customer success, executive communications, and corporate teams to deliver cohesive campaigns and provide strategic communications guidance.

Candidate Profile

• 8 to 10 years of public relations experience in B2B technology, with exposure either in-house or at a PR agency.
• Experience supporting industries such as financial services, retail and CPG, media and entertainment, healthcare, manufacturing, telecommunications, or the public sector.
• Established relationships with key media and analyst groups throughout ASEAN.
• Proven capability in crafting strategic narratives, identifying newsworthy stories, preparing spokespeople, and achieving measurable communication goals.
• Strong ability to translate complex technologies into compelling business stories.
• Excellent writing, editing, and storytelling skills.
• Superior project management and organizational skills capable of handling multiple priorities in a fast-paced setting.
• Experience overseeing external PR agencies and cultivating effective partnerships.
• A proactive, collaborative mindset combined with business insight and an entrepreneurial approach.
• Bachelor’s degree or equivalent practical experience.

Additional Information

This position reports to the Director of PR, APJ, and is based in Singapore. Snowflake values individuals who embody a challenging and innovative spirit to contribute to the company’s rapid expansion and transformative mission. Specific salary information is not provided within this posting.