PPC Manager

Overview

We seek an experienced PPC Manager to lead large-scale paid search campaigns for a global SaaS technology company. This pivotal role commands responsibility for managing a monthly advertising budget exceeding $1 million and driving campaign strategy and execution across diverse international markets. Core platforms include Google Ads, Microsoft Ads / Bing, and other relevant channels.

Key Responsibilities

• Design and implement global PPC strategies across various markets, products, and target audiences.
• Oversee and optimize a monthly paid search budget surpassing $1 million.
• Lead comprehensive campaign management on Google Ads, Microsoft Ads / Bing, and other key platforms.
• Develop and maintain advanced account structures, including Search and Performance Max campaigns.
• Create keyword strategies, define match types, establish bidding tactics, set audience targets, and apply negative keyword frameworks.
• Continuously refine campaigns to enhance CAC, CPA, ROAS, conversion rates, sales pipeline, and revenue.
• Manage budget pacing, forecasting, and efficient allocation of advertising spend.
• Formulate testing plans for keywords, ad copy, landing pages, bidding models, and campaign configurations.
• Analyze performance data at market, campaign, keyword, and audience levels to uncover growth opportunities.
• Collaborate cross-functionally with analytics, marketing, product, content, and sales teams to align PPC efforts with overall business goals.
• Ensure precise conversion tracking, attribution, and reporting across all regions.
• Convert PPC data into actionable commercial insights and recommendations for senior leadership.
• Identify emerging opportunities within paid search platforms, markets, and campaign types.
• Stay updated with advancements in Google Ads, Microsoft Ads, automation, and AI-powered search and bidding technologies.

Qualifications and Experience

• At least 5 years of practical PPC and paid search experience.
• Proven capability managing substantial PPC budgets, ideally over $1 million monthly.
• Expertise primarily with Google Ads; experience with Microsoft Ads / Bing is highly preferable.
• Experience handling international and global campaigns across multiple markets.
• Background in technology, SaaS, B2B, or other performance-centric sectors.
• In-depth knowledge of Google Search, Performance Max, various bidding strategies, keyword architecture, and campaign optimization techniques.
• Strong commercial acumen for optimizing beyond clicks and leads towards cost per acquisition, pipeline growth, and revenue generation.
• Proven competence managing complex, high-volume accounts where incremental optimizations significantly impact finances.
• Advanced analytical skills, including familiarity with GA4, Google Ads reporting, and business intelligence tools.
• Thorough understanding of attribution models, conversion tracking, and sales funnel metrics.
• Experience with A/B testing, landing page conversion rate optimization, and CRO methods.
• Comfortable interpreting large datasets to derive clear, performance-driven decisions.
• Highly hands-on with day-to-day account management alongside strategic oversight.
• Business-minded, detail-focused, and confident in managing significant advertising investments.
• Excellent communication skills with the ability to engage senior stakeholders internationally.

Ideal Candidate Profile

• Has operated effectively at scale managing significant paid search investments globally.
• Balances growth ambition with efficiency, adept at both high-level strategy and detailed account analysis.
• Typically comes from a global tech, SaaS, B2B, or performance marketing background with a record of scaling paid channels responsibly.
• Google Ads mastery is mandatory; familiarity with Microsoft Ads / Bing is advantageous.

Additional Information

This role offers direct control over one of the largest PPC budgets within the company and an opportunity to drive global growth and impact.