Online Marketer

About Aflaosi Business

Aflaosi Business is a comprehensive store management dashboard tailored for merchants, store owners, and service providers seeking to expand their operations and engage with verified customers throughout Africa. The platform delivers real-time analytics on performance and product specifics, facilitates streamlined monitoring of orders and bookings, and supports data-driven decision-making. It enables management of customer inquiries from various channels such as phone, WhatsApp, and in-app chat to enhance lead follow-up and conversion. Additionally, Aflaosi Business offers referral and growth mechanisms alongside flexible date filters to analyze sales trends and augment reach. The mobile-friendly application is designed for speed, reliability, and ease of use, providing merchants with clear insights into visitors, orders, and inquiries.

Role Responsibilities

• Devise and implement digital marketing strategies to drive user acquisition, engagement, and retention for the Aflaosi Business platform.
• Manage social media accounts and optimize online advertisements to enhance brand visibility and user interaction.
• Monitor marketing campaigns using web analytics to assess performance and user behaviors, making data-driven adjustments.
• Coordinate creation and dissemination of marketing content that effectively showcases product features and customer success stories.
• Collaborate closely with product and sales teams to ensure alignment of marketing campaigns with company objectives and facilitate merchant onboarding and education.

Candidate Requirements

• Demonstrated proficiency in online and social media marketing, with experience planning and executing multi-channel digital campaigns.
• Hands-on experience with web analytics tools to measure and optimize campaign effectiveness.
• Familiarity with marketing automation platforms to manage email marketing campaigns, funnels, and customer journey mapping.
• A sales-focused approach to support lead generation, conversion, and onboarding of merchants.
• Previous involvement in digital marketing for technology products, SaaS, or mobile applications.
• Strong ability to analyze data and present clear, actionable insights to relevant stakeholders.
• Excellent written and verbal communication skills for crafting persuasive marketing content.
• Willingness and ability to work on-site in Accra, collaborating effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, Communications, or related fields, or comparable practical experience.