PPC Expert - Immediate Joiner
Nova Spark Digital Marketing Agency
Bhubaneswar, Odisha, India · Full Time
Be the first to apply
- Experience
- 2+ yrs
- Salary
- INR 20,000 – INR 28,000 / month
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About the Company
Nova Spark Digital Marketing Agency is seeking to hire a Performance Marketing Specialist to join their team in Bhubaneswar. The position offers the opportunity to work onsite initially, with the possibility to shift to a hybrid work model.
Role Overview
We are searching for an experienced PPC Expert who will be responsible for planning, executing, and enhancing both Google Ads and Meta Ads campaigns specifically designed for Direct-to-Consumer (D2C) and lead generation brands. The role demands comprehensive management of full-funnel performance marketing strategies to ensure optimal campaign results.
Key Responsibilities
- Develop, run, and refine Google Ads and Meta Ads campaigns to maximize reach and effectiveness.
- Manage full-funnel marketing activities targeting D2C and lead generation sectors.
- Implement and maintain tracking systems including Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI).
- Analyze and optimize critical performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost per Lead (CPL), and Cost per Acquisition (CPA).
- Act as a Media Buyer, responsible for managing and scaling advertising budgets efficiently.
- Conduct A/B testing on creatives, audience segments, landing pages, and sales funnels to continually improve campaign effectiveness.
Candidate Requirements
- Previous experience working with D2C and/or lead generation brands is essential.
- Demonstrable experience managing sizable advertising budgets effectively.
- In-depth practical knowledge of Google Ads, Meta Ads platforms, GA4, and GTM.
- A strong analytical and data-driven approach to marketing, along with excellent reporting skills.
Compensation
The salary range offered for this role is INR 20,000 to 28,000 per month, which will be decided based on the candidate's experience and performance in the interview.
Additional Information
This is a full-time position based at the Bhubaneswar office with an initial onsite requirement transitioning to a hybrid setup. Candidates interested in this opportunity are encouraged to submit their CV along with relevant portfolios or work samples.
Industry
Digital Marketing