Performance Marketing Manager

About the Role

We are engaged by a respected Edutech client seeking an experienced Performance Marketing Manager to join their team in Mumbai. This role is hybrid with preference for candidates based in Mumbai or willing to relocate nearby locations such as Pune, Nashik, or Nagpur.

The candidate will lead data-driven paid media campaigns focusing on generating high-quality leads that translate into impactful business outcomes. Experience required ranges from 4 to 8 years, specifically within the Education, Higher Education, or EdTech sectors.

Key Responsibilities

• Strategize, implement and continually optimize paid advertising campaigns across platforms including Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.
• Create targeted audience segments, manage keywords, bidding approaches, and campaign segmentation.
• Focus on driving qualified leads, reducing cost per acquisition, enhancing conversion rates, and maximizing return on investment.
• Run comprehensive A/B tests for creatives, target audiences, landing pages, and overall campaign performance.
• Utilize tools like GA4, Google Tag Manager, CRM and marketing automation software to monitor campaign results and dashboards.
• Track and analyze core KPIs such as CTR, CPC, ROAS, conversions, and lead quality metrics.
• Oversee the allocation and optimization of media budgets to meet monthly and quarterly goals.
• Evaluate conversion funnels thoroughly to boost the rate of lead-to-enrolment conversions.
• Collaborate cross-functionally with Sales, Content, and Creative teams to ensure campaign alignment in messaging and execution.
• Adhere strictly to advertising policies, data protection laws, and internal compliance guidelines.

Candidate Requirements

• 4 to 6 years of direct experience in performance marketing or paid media campaign management.
• Demonstrated expertise in handling campaigns on Google Ads, Meta Ads, and LinkedIn Ads platforms.
• Deep understanding of the lead generation process, attribution models, and conversion tracking methodologies.
• Proficient with analytics and tracking tools such as GA4, Google Tag Manager as well as CRM and marketing automation technologies.
• Excellent analytical abilities combined with effective communication and problem-solving skills.
• Mandatory prior exposure to the Education, Higher Education, or EdTech industries.

Additional Information

The employer encourages candidates currently located in or willing to relocate near Mumbai (including Pune, Nashik or Nagpur) to apply. The role is positioned for those who have a record of successfully translating paid campaigns into measurable leads and business growth.

Eligibility

Applicants must be graduates from any discipline.