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- 1 day ago
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Job description
About Dot Dot Works
Dot Dot Works is a creative firm that integrates branding, film, and marketing to craft unique brand identities and compelling visual narratives. The company collaborates with clients to produce engaging content for diverse platforms by transforming brand stories through film and video production. Their marketing efforts are focused on delivering measurable outcomes by aligning creative elements with strategic campaigns. The workplace culture encourages creativity, innovation, and outcome-driven approaches.
Role Overview
The Ads Expert role is a full-time remote position responsible for designing, executing, and fine-tuning paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads platforms. Daily responsibilities encompass campaign setup and management, target audience definition, continuous tracking of performance metrics, and data analysis to enhance ROI and conversion rates. Additionally, the role involves preparing reports, suggesting improvements, and cooperating closely with creative and marketing teams to align advertising materials, including ad copy, visuals, and landing pages, with branding and film content. Staying updated with the latest platform changes, best practices, and market trends forms an integral part of the responsibilities to maintain effective and compliant campaigns.
Key Qualifications
- Extensive experience managing campaigns on Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads, including launching, optimizing, and reporting on campaigns.
- Strong analytical skills with expertise in performance analysis, conducting A/B tests, and making data-driven decisions using tools like Google Analytics and native ad platform dashboards.
- Ability to collaborate with creative teams on ad copywriting, visual concept development, and specifying landing page requirements.
- Deep understanding of audience segmentation, retargeting techniques, sales funnel strategies, and budget management for lead generation and brand awareness initiatives.
- Excellent communication skills with keen attention to detail and capability to clearly articulate complex performance data.
- Comfortable working independently in a remote setup while juggling multiple campaigns and deadlines.
- Previous experience in digital marketing within creative, media, or branding-centric organizations is highly advantageous.