PPC Specialist

About the Role

Puffy, a leading direct-to-consumer (D2C) mattress brand generating over $1 billion in annual sales, is seeking a PPC Specialist to manage and optimize paid advertising campaigns primarily on Google Ads, while also handling Meta campaigns. This fully remote role offers flexibility to work from anywhere globally, or optionally from the Dubai office with relocation and visa sponsorship support, plus the benefit of 0% income tax in Dubai.

The PPC Specialist will take ownership of campaign creation, daily optimization, and development of workflow documentation, reporting directly to the Senior Manager, PPC. This position offers a fast-tracked career path progressing from PPC Specialist to PPC Manager within 1-2 years.

Responsibilities

• Develop and launch Google Ads campaigns across brand and non-brand Search, Performance Max, and Shopping from the ground up.
• Conduct ongoing daily optimization loops including keyword and search term analysis, negative keyword management, bid adjustments, and campaign quality assurance.
• Build and optimize Meta campaigns alongside Google Ads efforts as assigned.
• Collaborate with cross-functional teams to test ad copy and coordinate landing page A/B testing for conversion rate optimization.
• Use AI-assisted tools for keyword research and campaign optimization, validating all recommendations before implementation.
• Document repeatable workflows to enable reliable campaign operations without senior management intervention.
• Report campaign performance and optimization recommendations directly to the Senior Manager, PPC.

Requirements

• Minimum 3 years of hands-on experience managing and optimizing Google Ads campaigns, including building campaign structures from scratch.
• At least 2 years of experience managing Meta Ads campaigns.
• Proven capability to manage large-scale campaigns with monthly spends around $500,000.
• Strong expertise in Search and Performance Max campaigns and practical knowledge of Shopping and product-focused campaign strategies.
• Competence in keyword research, search term analysis, negative keywords, audience targeting, bidding strategies, and budget pacing.
• Analytical skills using Google Ads, Google Analytics, and spreadsheet tools (Excel or Google Sheets) to derive actionable insights.
• Understanding of conversion rate optimization (CRO) and A/B testing, specifically how ads and landing pages impact performance.
• Experience applying AI tools in campaign research or execution, with a critical approach to validating AI-generated outputs.
• Excellent attention to detail, organization, and communication skills, with the ability to manage daily workflows and collaborate effectively in a remote environment.

Preferred Qualifications

• Experience in DTC e-commerce, especially for high-consideration product categories like mattresses, furniture, or home goods.
• Previous experience targeting Google Ads campaigns towards the US market.
• Familiarity with Google Merchant Center and product feed optimization challenges.
• Hands-on knowledge of GA4, Google Tag Manager for conversion tracking implementation or troubleshooting.
• Experience with Google Ads Editor, scripting, APIs, or automation tools to enhance campaign management.
• Current Google Ads certification is advantageous.

Company Culture and Values

• Ownership mentality: accountable for results rather than mere activity.
• Urgency in decision-making and execution within a dynamic, high-stakes environment.
• High standards and ambition to solve complex problems beyond typical expectations.
• AI-first approach embedded in daily practices.
• Unified teamwork striving collectively to achieve goals.

Compensation & Benefits

• Annual total compensation up to $106,250 USD, including base salary and a monthly performance bonus up to 25% of base.
• Annual salary review each January.
• Comprehensive medical, dental, and vision insurance according to country of hire.
• Generous paid time off plus public holidays.
• Remote work flexibility with an AI-enabled toolset.
• International collaboration with colleagues from over 16 nations.
• Access to leadership recognition programs and wellness memberships.