Manager Loyalty Insights

Overview

The Manager Loyalty Insights role is responsible for steering the strategy related to Loyalty Insights at Qatar Airways Privilege Club. This includes advancing member intelligence, analytics, reporting structures, and data-driven products that enhance growth and success. The position involves translating detailed data into straightforward commercial recommendations to boost member interaction, loyalty, retention, revenue, and lifetime customer value.

Key Responsibilities

• Design and implement the Loyalty Insights roadmap focusing on customer segmentation, lifetime value analysis, behavioral understanding, journey mapping, and interaction strategies.
• Lead the creation of analytics, reports, and data product strategies to support loyalty growth in engagement and revenue.
• Work closely with Loyalty and Commercial teams to turn data analysis into actionable business strategies improving member engagement, retention, revenue, and overall program performance.
• Develop performance indicators, governance, dashboards, and self-service reporting tools for the loyalty program.
• Collaborate with IT, Digital, data vendors, and other organizational units to define data needs, optimize data architecture, and enable scalable analytical solutions.
• Manage personalization analytics, experiment frameworks, and monitor campaign effectiveness to enhance targeted member outreach.
• Deliver clear, impactful presentations of complex data insights to senior leaders and non-technical stakeholders.
• Lead and mentor the Loyalty Insights and Analytics team, ensuring high quality output and capacity development.

Qualifications and Experience

• Bachelor’s degree or equivalent with at least 8 years of relevant experience; or High School/Vocational/Diploma equivalent with at least 9 years of experience.
• Background in loyalty programs, customer insights, analytics, commercial performance, marketing, e-commerce, sales, or customer engagement in sectors such as travel, hospitality, retail, banking, insurance, healthcare, or FMCG.
• Strong knowledge of loyalty operations, member engagement techniques, lifecycle management, and performance tracking.
• Expertise in customer insights, loyalty analytics, performance metrics, and translating analytics into business-driven recommendations using statistical methods.
• Experience with analytics and reporting platforms like SQL, Python, R, Business Intelligence tools, and cloud analytics. Able to work closely with technical teams to produce scalable insights and data products.
• Capability to analyze complex structured and unstructured data, transforming it into actionable business guidance.
• Proficiency in developing dashboards, automated reporting, and self-service BI tools.
• Excellent communication, stakeholder engagement, and ability to simplify technical concepts for diverse audiences.
• Strong commercial acumen, problem-solving aptitude, and influencing skills through data-based insights.
• Demonstrated leadership with skills in setting direction, delegation, coaching, and building effective teams.
• Fluency in English.
• Familiarity with airline economics, sales, and distribution systems is advantageous.

About Qatar Airways Group

Starting with just four planes, Qatar Airways has rapidly evolved into twelve different integrated businesses, delivering innovation and excellence. The group embraces challenges and aims to break new ground continually. Employees have ample opportunities for growth, skill-building, and the chance to contribute to a dynamic global community.

Application Process

Qualified candidates seeking a rewarding career and eager to join a forward-thinking team are encouraged to apply by submitting a CV and application form.