Director, Media - JAPAC

About Palo Alto Networks

Palo Alto Networks is committed to safeguarding the digital way of life by blending innovation with impactful cybersecurity solutions. Striving to be the foremost cybersecurity partner, our culture is driven by values of Disruption, Collaboration, Execution, Integrity, and Inclusion. We integrate artificial intelligence deeply across our operations to amplify individual contributions. Our workplace prioritizes collaboration and mostly operates onsite to enable efficient problem-solving, foster strong relationships, and deliver precise results.

Job Summary

As Director of Media for the JAPAC region, you will strategically oversee a significant multi-million dollar media investment. Your role involves not only managing budgets but also ensuring that each expenditure drives measurable business results by shaping sophisticated media plans. In this leadership position, you will help elevate our media narratives to convert global accounts from awareness stages to successful partnerships.

Key Responsibilities

• Develop the strategic investment approach for the JAPAC markets, prioritizing media as a core element for accelerating pipeline growth and increasing market share, focusing on complex, multi-touch journeys engaging entire buying groups.
• Innovate omni-channel media strategies by integrating digital and physical channels such as CTV, Podcasts, OOH/DOOH, and Creator collaborations to establish a lasting, impactful brand presence.
• Collaborate closely with Operations to influence AdTech and MarTech strategies, ensuring platforms like 6Sense, Demandbase, and Google Marketing Platform support precision targeting and rich insights for B2B customer journeys.
• Manage media operations comprehensively, overseeing agency performance, budget management, and data integrity to maintain transparency and health of the media profit and loss.
• Ensure consistent brand messaging across all global touchpoints by aligning creative efforts with performance data to tailor content specifically to different audience journeys.
• Lead cross-functional stakeholder engagement with high emotional intelligence, translating complex data into insightful narratives that facilitate strategic decision-making among Sales, Product, and Executive teams.

Candidate Profile

• Possesses a balanced approach combining deep operational expertise in media planning with the ability to strategically guide high-level discussions.
• An exceptional communicator and leader with strong relationship-building skills across various teams, adept at converting media data into compelling business stories.
• Highly curious and driven to push beyond standard industry performance, always searching for innovative B2B marketing frontiers.
• Demonstrates extensive knowledge of the JAPAC media ecosystem, including cultural and business nuances unique to the region.

Additional Information

Palo Alto Networks values diversity and inclusion, offering equal employment opportunities regardless of age, race, gender identity, disability or other protected attributes. We provide accommodations for qualified individuals with disabilities to support their participation in the workplace.