Associate Director - Programmatic

About WPP Media

WPP is a trusted global partner for top brands, combining exceptional talent, reliable data, and strong partnerships through its innovative marketing platform, WPP Open. This enables clients to adapt to change, seize opportunities, and achieve transformational growth. WPP Media, an AI-driven media division of WPP, integrates media, data, and partnerships to deliver scalable creative personalization powered by Open Intelligence. This ensures clients gain precise insights into the effectiveness of their media investments.

WPP Media stands as a creative transformation company dedicated to leveraging creativity for better futures across people, planet, clients, and communities.

As WPP’s global media collective, WPP Media unites leading platforms, personnel, and partners to develop limitless growth possibilities in a media-saturated world.

Our culture and people are the cornerstone of delivering exceptional client and team experiences. Embracing the shared core values of WPP and WPP Media is vital:

• Be extraordinary: Lead together to inspire transformative creativity.
• Create openness: Balance client and people experiences while nurturing trust.
• Lead optimistically: Foster growth and development to energize the enterprise.

Role Summary and Impact

Within the Global Operations Centre (GOC), this position involves close collaboration with teams across the US, Europe, and Asia to deliver impactful solutions across cultures. The Associate Director - Programmatic will:

• Establish and maintain strong connections with WPP GOC regional teams in Europe, the US, and Asia.
• Guide and develop the local programmatic team’s skills and growth.
• Ensure enforcement of DV360 and TrueView best practices, emphasizing platform expertise, consistency, and high-quality output.
• Maintain accountability for delivering consistently excellent results to regional teams.
• Act as a key escalation point for the team, resolving challenges responsibly.
• Provide coaching and career development support for team members.
• Manage 2-5 direct reports and up to 10 indirect reports.
• Deliver timely, constructive feedback and recognize team achievements.
• Assist with capacity planning and resource management.
• Communicate effectively across organizational levels.

Skills and Experience

• At least 8 years of professional digital media experience, preferably within a media agency or trading desk setting.
• Proficiency in Google Marketing Platform products such as DV360, Campaign Manager, and GA360.
• Experience with leading AdTech and MarTech platforms.
• Familiarity with client presentation decks, programmatic strategies, and new business pitches.
• Hands-on experience with programmatic platforms and campaign execution involving local programmatic players and measurement providers.
• Ability to develop clear strategies for business growth.
• Strong competency with Microsoft Office software.
• Previous work experience within agencies, trading desks, or programmatic technology partners.

Life at WPP Media & Benefits

WPP Media invests in employee development, providing opportunities to grow through the extensive WPP network and specialized employee resource groups. The company hosts regular in-office events to celebrate achievements and foster learning.

Benefits include competitive medical, dental, vision insurance, group retirement plans, substantial paid time off, partner discounts, and mental health awareness days. WPP Media is committed to equal opportunity employment and cultivates a respectful culture where all feel valued and can advance their careers.

The company embraces a hybrid work model, encouraging office presence roughly four days per week to enhance creativity and collaboration, with flexibility available upon discussion.

Additional Information

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