Experience Director - SEO & GEO

About WPP Media

WPP serves as a trusted growth partner to leading global brands, combining exceptional talent, reliable data, intelligence, and strategic partnerships through its pioneering marketing platform, WPP Open. This integration helps clients effectively navigate change, seize opportunities, and achieve transformational growth.

WPP Media is WPP's AI-driven media division that integrates media, data, and partnerships to deliver scalable creative personalization. Through the power of WPP Open and Open Intelligence, clients understand precisely where and how their media investments generate impact.

Mindshare, a significant brand within WPP Media, embodies "Growth Architects" by using intentional media strategies to drive growth that benefits business, society, and the environment.

Role Overview

This pivotal position leads and develops a high-performing, multi-city Experience team specializing in SEO and GEO within Australia's foremost media network. The role balances flexible work arrangements, with most team members collaborating in-office three days weekly across Melbourne, Sydney, and Brisbane.

Key Responsibilities

• Steer the vision, ensuring the Experience (SEO) services team establishes itself as the preeminent centre of excellence throughout Australia and New Zealand.
• Cultivate a powerhouse team by mentoring mid-to-senior SEO professionals in Melbourne and Brisbane, promoting collaboration and trust.
• Drive business success by collaborating with the Group Business Director to monitor profitability, identify growth prospects, and support business acquisition.
• Innovate and refine SEO, GEO, and experience methodologies, creating frameworks and processes that deliver substantial value to clients.
• Build and nurture trusted partnerships with senior clients, strategizing to seamlessly integrate SEO efforts with their business objectives and marketing goals.

Ideal Candidate Profile

• Proven SEO expert with in-depth knowledge covering technical SEO, local SEO, content strategies, and performance measurement.
• Experienced leader with a commercial mindset able to manage agency revenue, enhance profitability, and foster business development.
• Passionate mentor with a track record of developing senior talent to unlock their full potential.
• Strategic and operationally adept, capable of both conceptualizing innovative solutions and establishing scalable processes.
• Strong relationship builder, excelling at forming trusted connections with senior internal and external stakeholders.

Company Culture & Benefits

WPP Media emphasizes a culture that fuels creativity, collaboration, and inclusion, offering numerous employee resource groups, learning opportunities, and regular in-office events. Our hybrid work model supports team presence approximately four days weekly while accommodating flexible arrangements.

We provide competitive salary packages, 20 to 25 days annual leave depending on tenure, options to purchase additional leave, paid parental leave, flexible public holidays, birthday leave, and early summer finish times.

Our offices in Brisbane, Melbourne, and Sydney are situated in vibrant, scenic locations fostering connection and innovation.

Equal Opportunity & Inclusiveness

WPP Media is committed to diversity and equal opportunity without discrimination based on race, color, ancestry, religion, gender identity, and other protected characteristics. We strive to foster a workplace where every individual feels respected, included, and valued.