Senior Programmatic Strategist

About Directive Consulting

Directive Consulting is a premier B2B performance marketing agency focused on delivering actual revenue growth rather than just generating leads. Using our proprietary Customer Generation methodology, we cut through market noise to drive pipeline, increase SQLs, and scale businesses in SaaS and other B2B sectors. Our expertise spans Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, building marketing engines designed for success.

We move rapidly with bold thinking and a culture of excellence, hiring individuals who challenge norms and push campaigns beyond expectations—fostering demand for innovative and daring brands. If performance-driven work that makes a difference excites you, you'll fit right in.

Role Overview

The Senior Programmatic Strategist is a vital client-facing position responsible for the day-to-day management of programmatic advertising clients. This includes campaign creation, optimization, and reporting on all programmatic channels such as Display, Native, Video, and Audio. The role requires developing tailored client strategies and maintaining clear, consistent communication with clients and internal teams.

Key Responsibilities

• Develop and execute programmatic campaigns across multiple DSPs including DV360 and The Trade Desk.
• Collaborate with internal teams to devise comprehensive media strategies aligned with client goals.
• Utilize first-party and third-party data to achieve precise audience targeting and segmentation.
• Continuously monitor and optimize campaigns to meet performance and pacing objectives.
• Generate, analyze and communicate actionable insights through performance reports.
• Quickly troubleshoot any issues affecting campaign delivery and results.
• Coordinate effectively with creative, analytics, and account teams to ensure smooth campaign execution.
• Act as the primary client contact, providing regular updates and strategic recommendations.
• Present campaign plans and performance outcomes to clients clearly and persuasively.

Qualifications and Experience

• Minimum 3 years of programmatic marketing experience in roles at publishers, agencies, or ad tech firms, B2B experience is advantageous.
• Hands-on skills in media buying with demonstrated expertise in building and optimizing campaigns, especially on TTD and DV360 platforms.
• Strong background in programmatic media planning, buying, and measurement framework development to assess campaign effectiveness.
• Insightful understanding of integrating programmatic with other paid and organic channels to exceed client KPIs holistically.
• Proven ability to manage programmatic budgets exceeding $50,000 per month in the B2B/SaaS space.
• Excellent interpersonal and communication skills to facilitate collaboration and client-facing interactions.
• Sharp analytical thinking, detail-oriented approach, and a focus on achieving results while managing multiple projects.

Performance Objectives

• Achieve 100% of Net Sales Margin targets.
• Maintain Customer Satisfaction scores above 4.4.

Benefits and Culture

• Competitive living wage with salary variations based on experience and skillset.
• Comprehensive medical, dental, vision, disability, and life insurance coverage for employees and family members.
• Employee-paid medical plans fully covered; dependent coverage partially employer-paid in US, Canada, and Mexico.
• Holistic wellness benefits including access to certified therapists, mental health apps, physical therapy, virtual workouts, and primary care memberships.
• Flexible unlimited paid time off with minimum time off policies, company holidays, birthday off, end-of-year break, and paid parental leave.
• Financial benefits including traditional and Roth 401(k) retirement plans with 3% company match.
• Annual bonus programs that scale with tenure.
• Company-wide retreats fostering team culture and connection.

Work Environment and Requirements

This is a remote-first position available for candidates living permanently in Canada with valid work authorization. Daily collaboration primarily occurs via virtual tools such as Zoom and Slack. Candidates must have a dedicated home office setup, reliable internet, and be comfortable operating a PC or Mac with necessary software for extended periods.

We welcome and accommodate qualified individuals with disabilities throughout the hiring process and employment with reasonable adjustments.

Equal Opportunity and Inclusion

Directive embraces diversity and inclusivity, ensuring employment opportunities regardless of race, color, religion, gender, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristics.