Technical Marketing Automation Lead

Role Overview

This position offers the chance to operate on both strategic and practical levels in evolving an early-stage marketing automation and CRM program. You will have significant influence over the direction of marketing technology while actively participating in execution.

Key Responsibilities

• Collaborate closely with the CRM team to identify pain points in current customer journeys and develop improved, cohesive experiences.
• Design and optimize automated workflows spanning marketing, service, cross-selling, and customer engagement channels.
• Support integration and data flow management across various platforms, including APIs and data ingestion processes.
• Utilize technologies such as data clean rooms and preference centers to enhance customer data environments.
• Leverage customer and performance data to constantly refine personalization and automation within customer journeys.
• Work collaboratively with marketing, data, analytics, technology, and other departments to execute strategic plans into practical marketing automation solutions.
• Take ownership of optimizing the MarTech stack, managing integrations, and driving continuous process improvements.

Candidate Profile

• Significant experience with MarTech, CRM systems, and marketing automation platforms.
• Technical proficiency in integrating and optimizing marketing automation tools and platforms.
• Strong grasp of data flows, APIs, platform integrations, and data ingestion methodologies.
• Skilled in designing comprehensive customer journeys that connect multiple channels and touchpoints.
• Experience with data clean rooms, preference centers, and managing complex customer data environments.
• Capability to transition seamlessly between strategic planning, solution architecture, and hands-on implementation.
• Excellent stakeholder engagement skills, comfortable working with technical and non-technical teams alike.
• Collaborative demeanor with confidence to advocate improvements and influence processes.
• Experience with Salesforce Marketing Cloud and Data Cloud is a plus.

Additional Details

This opportunity is ideal for professionals looking to join an environment where they can actively contribute to maturing and enhancing marketing technology capabilities rather than just maintaining existing systems.

The role is based in Auckland, New Zealand, with hybrid working arrangements available. Candidates must have the legal right to work in New Zealand.