Technical Marketer

About the Role

Our client, a distinguished award-winning luxury hospitality and experiential business, is seeking a proactive Technical Marketer to lead initiatives in digital marketing, website enhancement, data analytics, artificial intelligence adoption, and automation strategies.

Key Responsibilities

• Oversee and refine Google Ads and Meta Ads campaigns including setup, targeting, budget management, A/B testing, and boosting campaign performance.
• Develop and sustain websites and landing pages employing WordPress, HTML, CSS, PHP, and JavaScript technologies.
• Administer GA4, Google Tag Manager, conversion tracking mechanisms, and Meta Pixel/Conversions API implementations.
• Analyze and monitor website and campaign metrics such as ROAS, CPA, CPL, and conversion rates to optimize effectiveness.
• Execute SEO strategies and improve landing-page performance.
• Create AI-driven marketing and operational workflows utilizing tools like ChatGPT/OpenAI, Claude, Gemini, n8n, Make, Zapier, or similar platforms.
• Ensure smooth integration between websites, CRM systems, and other applications through APIs and webhooks.
• Discover and implement automation opportunities to enhance marketing productivity and efficiency.

Candidate Requirements

• Minimum of three years experience in digital, performance, growth, or technical marketing roles.
• Hands-on expertise with Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Proficient in WordPress, HTML, CSS, and JavaScript; knowledge of PHP is a plus.
• Experienced with marketing automation, AI tools, and API integrations.
• Strong SEO skills and proficiency in conversion tracking and landing page optimization.
• Analytical mindset with commercial awareness and capability to resolve technical problems independently.
• Passion for AI, automation, and new technological advancements.
• Additional beneficial skills include Python programming, Git/GitHub, CRM integration, Looker Studio, SQL, server-side tracking, and working with Google and Meta APIs.

Application Information

If this position interests you or if you want to explore similar roles, please submit your application. Shortlisted candidates will be contacted for further steps.