Social Media & Community Manager

Role Overview

Lead and manage the social media presence for multiple brand pages including Fina Capital, Fina ONE & Pay, and Mowaridi. This entails planning content calendars, engaging with the community, supporting paid social campaigns, and producing detailed performance reports.

Core Responsibilities

• Develop and oversee a monthly social media content calendar for all affiliated brand pages.
• Collaborate monthly with the business teams to ensure social media content aligns with business objectives and forthcoming initiatives.
• Design and execute social media advertising campaigns focused on brand awareness and engagement.
• Generate weekly and monthly reports analyzing the performance of all social channels.
• Monitor competitor activities closely and produce comprehensive competitive analysis reports regularly.
• Manage community interaction by moderating comments and messages, ensuring brand consistency in tone and engagement.
• Participate in live event coverage including capturing photos, videos, and real-time posts to provide comprehensive social media presence.
• Keep up-to-date with latest trends, platform updates, and best practices on social media platforms such as Instagram, X (formerly Twitter), LinkedIn, TikTok, and others.
• Work closely with the Creative team, including Design and Motion experts, to guarantee asset delivery matches the content schedule and reactive needs.
• Identify and promptly escalate emerging issues or negative sentiments to Marketing or leadership teams.

Ideal Candidate Profile

• Demonstrated experience handling multiple social media accounts or brand pages simultaneously.
• Expertise in running paid social media campaigns aimed at increasing awareness and community engagement.
• Excellent organizational abilities for managing content calendars aligned with business priorities.
• Proficiency in utilizing social media analytics and reporting tools, including platform-native insights and competitor tracking solutions.
• Strong instincts for community management, with excellent judgment regarding tone, timing, and interaction.
• Flexibility and willingness to attend events in-person, which may include working outside typical business hours.