Senior Sales Manager Outbound

Company Overview

DocuWare is an innovative company with globally distributed international teams, flat hierarchies, and an open culture that promotes active engagement. The company embraces flexible work hours and mobile work options. Their solutions help digitize work processes across diverse industries.

Role Overview

As a Senior Sales Manager Outbound, you will lead the development of our sales pipeline in the Central European region. Your role involves identifying new target accounts, designing multi-stage outbound campaigns, and transforming outreach efforts into quality opportunities. Collaboration with marketing, direct sales, and partners is key, as is your contribution to evolving outbound processes.

Key Responsibilities

• Design, manage, and continually improve multi-channel outbound campaigns using phone, email, LinkedIn, and social selling platforms.
• Partner with marketing to refine Ideal Customer Profiles (ICPs), prioritizing outreach based on purchasing signals and trigger events rather than volume.
• Utilize AI-powered tools for lead generation and campaign optimization; develop new data-driven outreach formats, messaging, and cadences.
• Identify and reach out to target accounts via cold calls, personalized email sequences, and structured campaigns.
• Schedule qualified appointments and hand over opportunities to direct sales or partners following a standardized SQL framework.
• Accurately document use cases, pain points, stakeholder contexts, and timing in HubSpot or the CRM system.
• Contribute experience to update outbound playbooks and communication cadences.
• Mentor junior team members, providing structured feedback from client calls and pipeline reviews.
• Represent DocuWare at trade fairs, industry events, moderate webinars, and build robust networks with target accounts and strategic partners.
• Work closely with marketing and sales to continuously enhance targeting and messaging.
• Participate in weekly pipeline reviews and provide structured feedback from customer interactions.
• Achieve defined KPIs related to activities and performance, including call volume, emails sent, qualified appointments, SQL quality, and SLA compliance.

Qualifications

• Several years of experience in outbound sales, business development, or structured lead generation, preferably in SaaS or software environments.
• Proven success in independently designing and executing outbound campaigns and proactive new customer acquisition.
• Proficient use of CRM systems such as HubSpot; familiarity with sales engagement platforms like Outreach or Salesloft is advantageous.
• Experience employing AI tools for lead generation and KPI reporting.
• Strong communication skills, persuasion expertise, and a genuine hunter mentality.
• Organized, detail-focused, and resilient work approach with the ability to prioritize accounts and signals effectively.
• Fluency in German and English; additional European languages are a plus.

Benefits

• Globally distributed international teams with offices in Germering, New York, Sofia, and more.
• Flexible work locations and hours; option to work remotely or from a modern, fully equipped office.
• Personalized development through extensive onboarding and regular tailored training including conferences and team-building activities.
• Generous vacation entitlement of 35 days per year plus a variety of sports and massage offerings, a foosball table, and a relaxing lounge area.
• Complimentary healthy snacks, fairtrade coffee with organic milk or oat milk, and subsidized lunches from the Foodji fridge.
• Strong team spirit fostered through frequent virtual and on-site employee events.
• Commitment to sustainability and social responsibility through paperless work and supporting volunteer organizations and local sports clubs.
• Convenient commute options including leased e-bikes (Jobrad), S-Bahn access, and free electric vehicle charging onsite.
• Company subsidizes your occupational pension scheme for future planning.
• Permanent employment in a well-established, continuously growing company.
• Use of the latest technologies as evidenced on their technology stack.
• Unique perks offering choice among three excellent options: Bonago, E-Gym membership, or subsidized Germany public transport ticket.
• 30 days per year to work from abroad to gain international experience and broaden your perspective.
• Priority enrollment option in a selected daycare center in Germering (without guarantee).
• Buddy program providing support and guidance during your initial weeks at DocuWare.