Senior Marketing Scientist

About Snap Inc.

Snap Inc. is a technology innovator focused on harnessing the potential of the camera to fundamentally enhance how people communicate and experience the world. The company operates flagship products including Snapchat, an intuitive visual messaging platform, Lens Studio for augmented reality creation, and Spectacles AR glasses, among other digital services. Snap aims to empower individuals worldwide to express themselves, learn, live in the moment, and enjoy shared experiences.

Role Overview

As part of the Marketing Science team, you will be pivotal in helping advertisers maximize returns on ad spend via sophisticated measurement and analytics. Serving as a trusted quantitative advisor, you will work alongside sales, product, engineering, and strategy teams to optimize ad product efficacy and elevate client outcomes, with a focus on the Chinese performance advertisers segment.

Key Responsibilities

• Develop and oversee comprehensive measurement programs tailored for the China business segment, steering best practices around ad product usage and campaign planning.
• Utilize advanced data analytic methodologies to dissect campaign performance drivers across sectors like e-commerce and gaming, collaborating with vertical marketing science leaders to formulate and test hypotheses.
• Lead initiatives to boost performance among top advertisers using systematic, programmatic strategies that include experimental design, causal analysis, and evaluation of ad effectiveness.
• Partner closely with sales and marketing teams to identify, pilot, and scale innovative ad products and features that enhance advertiser value.
• Guide the design and execution of multi-study meta-analyses in collaboration with Data Science and R&D to assess impacts of diverse marketing tactics across digital platforms.
• Champion measurement capabilities and advocacy efforts within your vertical and across cross-functional teams.

Required Knowledge and Skills

• Proficient in structuring and performing analyses that yield actionable insights and recommendations.
• Skilled in influencing senior stakeholders through clear presentations of findings.
• Strong grasp of statistical fundamentals and measurement methodologies integral to advertising effectiveness evaluation.
• Expertise in either experimental design (including significance testing, power analysis, and sample design) or econometric modeling.
• Advanced proficiency with at least one statistical or data analysis tool such as SQL, R, or Python.
• Experience in executing SQL queries on large datasets.
• Capability to perform driver analysis using data science techniques including multivariate linear regression and random forest regression.
• Comprehensive understanding of Snapchat's ecosystem and the broader digital advertising measurement landscape.

Minimum Qualifications

• Bachelor’s degree in a quantitative discipline or business-related field, or equivalent professional experience.
• At least six years of advanced analytics and advertising measurement experience within relevant environments such as technology firms, media agencies, consultancies, advertisers, or research organizations.
• Experience with advertisement measurement focused on user growth, acquisition, or e-commerce.
• Fluency in both English and Mandarin required.

Preferred Qualifications

• Advanced degree in business, mathematics, statistics, economics, engineering, or related quantitative fields.
• Prior direct experience working with top-tier performance advertisers in the China market.
• Hands-on experience analyzing large advertising auction datasets to derive performance insights.
• Familiarity with agentic Integrated Development Environments such as Cursor and GitHub Copilot is advantageous.

Additional Information

If you require accommodations due to disability or special needs, Snap encourages you to share this information to ensure equal opportunity employment.

Office Presence: Snap Inc. follows a "default together" policy, expecting employees to work onsite at least four days per week to foster culture and collaboration.

Diversity and Inclusion: The company is committed to equal employment opportunities irrespective of race, religion, color, gender identity, disability, or other protected statuses, adhering strictly to applicable laws.

Benefits: Snap offers a comprehensive benefits package tailored to employee wellbeing, including paid parental leave, extensive medical coverage, mental health support, and participation in long-term company success through compensation plans.