Senior Copywriter

About the Role

We are searching for a Senior Copywriter with 5 to 7 years of experience, including a mandatory 3 to 5 years within creative agencies, to join Decorpot in Bangalore. This position involves crafting memorable words that represent Decorpot and its sister brands FurnitureOne and India Lam. The role demands versatility across multiple brand voices and media formats, offering a dynamic work environment ranging from campaign ideation to writing a variety of promotional materials.

Core Responsibilities

• Develop compelling campaign ideas rooted in consumer insights, creating memorable hooks and messaging.
• Maintain distinct brand messaging for Decorpot, FurnitureOne, and India Lam to ensure clarity and uniqueness across all communications.
• Create engaging copy for social media including hooks, captions, carousels, and reels, aimed at capturing audience attention.
• Write performance-driven copy for digital paid ads on platforms such as Meta and Google.
• Prepare video and content series scripts, including brand films, advertisements, testimonials, educational segments, and recurring series.
• Provide influencer communication materials like briefs, talking points, and scripts that guide creators while preserving their authentic voice.
• Compose clear and informative copy for websites and landing pages to communicate offerings and encourage inquiries.
• Bring brand messaging into physical experience centers through signage, displays, and customer-facing communications.
• Generate sales and marketing collateral, including brochures and booklets outlining product features and unique selling points.
• Develop offline and out-of-home advertising content such as hoardings, print ads, standees, and in-store messaging.

Candidate Requirements

• Minimum 3 to 5 years working experience in a creative agency environment, emphasizing agency craft, briefs, pitching, and tight turnaround expectations.
• Total copywriting experience between 5 and 7 years.
• Prior brand-side experience is advantageous though not compulsory.
• Possession of a strong portfolio demonstrating originality, concept development, campaign work, and wide-ranging skills.
• Excellent conceptual thinking ability, capable of originating ideas rather than merely drafting text around them.
• Proficiency in writing for social media, digital channels, campaigns, video content, websites, and offline mediums.
• A strong command of English, with a natural, sharp, and conversational style.
• Skill in understanding audiences, extracting insights, and translating them into clear and effective ideas.
• Capacity to manage multiple projects simultaneously while collaborating closely with designers, marketers, and creative teams.
• Note: This role is focused on creative copywriting and is not suited for SEO, content writing, or keyword-centric writing styles.