Senior Business Development Manager (MEA/India)

Company Overview

Freshworks Inc. develops straightforward service software designed to enhance both employee and customer experiences. Their human-centric AI approach reduces complexity and lowers service costs, enabling enterprises to provide efficient and more empathetic support with easy-to-use customer experience (CX) and IT solutions. Over 75,000 companies including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music rely on Freshworks for their EX and CX operations.

Role Summary

We seek an experienced Business Development Manager to be a vital part of our outbound sales team. This opportunity centers on generating pipeline through proactive prospecting, engaging key accounts, qualifying leads, and initiating valuable conversations with prospective customers.

Key Responsibilities

• Proactively conduct outbound prospecting via cold calls, emails, LinkedIn, and other platforms targeting specific accounts and personas.
• Research and identify critical decision-makers and influencers within targeted organizations.
• Manage inbound leads, assessing them for business relevance, fit, and purchasing intent.
• Implement structured calling and email sequences to arrange meetings and develop sales prospects.
• Maintain a robust pipeline of well-qualified prospects and opportunities.
• Customize outreach communications based on detailed account insights, industry context, and business challenges.
• Collaborate closely with Account Executives to qualify and transfer leads efficiently.
• Ensure accurate and timely updates are made to CRM regarding prospects, activities, and pipeline status.
• Monitor outreach effectiveness, continuously refining messaging, targeting strategies, and conversion techniques.
• Keep abreast of market trends, competitor activities, industry developments, and customer pain points.

Qualifications

• A minimum of 4 years’ experience in B2B sales, business development, outbound sales, or SaaS environments.
• Proven track record of successful outbound prospecting and pipeline development.
• Strong capabilities in cold calling, email outreach campaigns, and social selling approaches.
• Experience engaging with mid-market and enterprise-level accounts effectively.
• Solid understanding of account research, persona mapping, account-based marketing (ABM), and multi-threaded selling techniques.
• Experience partnering with Account Executives to advance qualified opportunities.
• Familiar with sales and prospecting tools including LinkedIn Sales Navigator, Apollo, Lusha, ZoomInfo, 6sense, Outreach, Salesloft, HubSpot, or equivalents.
• Strong analytical aptitude and problem-solving skills, capable of leveraging data to enhance prospecting results.
• Excellent communication skills, with the ability to influence and engage stakeholders.
• Self-driven with a strong sense of ownership and a persistent hunter mindset.
• Ability to work independently in a dynamic, target-oriented workplace.

Additional Details

Freshworks embraces diversity and inclusion, fostering a workplace where employees of all backgrounds feel empowered to achieve their potential. Equal opportunity is a core value, and the company believes that a diverse workforce enriches the workplace and supports the ambitions of employees, communities, and the business.