Senior Associate, App Growth

About Klook

Klook is a premier experiences platform across Asia Pacific, designed to digitize experiences and make them accessible to travelers everywhere. Our mission focuses on creating the essential digital infrastructure for the global experience economy, enabling merchants to showcase their passions and travelers to uncover the essence of each destination.

Operating as a mobile-first, curated platform, we offer diverse experiences globally, driven by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. We foster a high-performance culture and continuously aim for greater achievements in the evolving travel landscape.

Role Summary

The Senior Associate in App Growth will be instrumental in managing quality app installs at scale via Apple Search Ads, Google UAC, and DSP/programmatic channels. Beyond mere execution, this role supports the automation systems behind campaigns, ensures efficient spend and accurate measurement, and drives error reduction to increase team agility.

Key Responsibilities

• Administer daily campaign activities across paid user acquisition channels (ASA, Google UAC, DSP platforms).
• Manage budgets, bidding strategies, keywords, audience segments, and creative components within campaign briefs.
• Review campaign frameworks to identify misconfigurations, budget inaccuracies, and tracking problems, escalating as needed.
• Identify and report performance irregularities during routine reviews.
• Maintain and update automation guides, campaign templates, and workflow documentation across paid UA.
• Collaborate with R&D and Analytics teams on technical initiatives related to tracking and attribution infrastructure including MMP, SDK, SKAN, and CAPI, as well as pLTV modeling.
• Highlight workflow inefficiencies or gaps for senior team consideration.
• Support setting up creative and bidding experiments, ensuring adherence to naming conventions, tagging accuracy, and documenting results.
• Work closely with Data Science to maintain configurations that support incrementality measurement and uphold test integrity.

Candidate Profile

• Comfortable analyzing data and understanding structural patterns in app marketing components, bidding mechanisms, and attribution models.
• Experience or strong interest in automation tools, rules-based bid management, or scripting is advantageous.
• Exceptional attention to detail with proactive error detection capabilities.
• Effective communication skills with ability to highlight issues and provide status updates independently.
• Proficiency in SQL, able to write queries for data extraction, analysis, and validation related to campaigns.
• Hands-on experience with at least one of the following platforms: Apple Search Ads, Google UAC, Paid Social, or mobile DSPs is a plus.

Why Join Klook?

• Engage with one of the world’s most extensive and complex travel app user acquisition portfolios.
• Contribute to a data-driven growth engine focused on predictive lifetime value (pLTV) and incremental return on ad spend (iROAS).
• Make a global impact by encouraging people to explore the world and create memorable experiences.
• Be part of an inclusive workplace devoted to equal opportunity and fostering a welcoming culture where all employees thrive.

Additional Information

Klook strictly does not accept unsolicited resumes from agencies without prior written consent and a formal agreement. Any such submissions without approval will not be acknowledged or compensated.