Associate Director / Director, SEO / GEO

About Klook

Klook is a top pan-regional experiences platform across Asia Pacific, dedicated to digitizing travel experiences and making them accessible worldwide. We aim to establish the digital backbone of the global experience sector, enabling merchants to share their passions and travelers to explore the essence of each destination through our mobile-first curated platform featuring diverse offerings across global markets.

As global travel enthusiasts ourselves, Klookers craft unforgettable experiences for others while fostering a vibrant internal culture anchored in six fundamental values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. We strive continually for excellence as we lead the evolving travel landscape.

Role Overview

We seek a visionary Associate Director or Director of SEO and GEO marketing to sustain our organic search leadership and spearhead our adaptation to the AI-driven search future. This role is part marketer, part data scientist, charged with evolving beyond traditional keyword strategies towards entity-based authority in knowledge graphs and optimizing for AI large language models like ChatGPT and SGE.

Key Responsibilities

• Transition SEO strategy from basic keyword focus to emphasizing entity authority, ensuring Klook is a trusted source for travel data within knowledge graphs.
• Oversee crawl budget management for a vast, dynamic site to enhance search engine indexing and handle large-scale technical SEO issues including Core Web Vitals fixes.
• Implement sophisticated Schema.org structured data (such as Event, Ticket, and aggregateRating) to enable enhanced search result features and support LLM data feeding.
• Provide technical guidance on SEO impacts related to Single Page Applications, ensuring server-side or dynamic rendering solutions optimize search bot accessibility.
• Develop and experiment with GEO-focused structured data and content aimed at integration into AI-powered search snippets and chat-based responses, redefining search ranking criteria.
• Utilize advanced tools including DeepCrawl (Lumar), Botify, or Screaming Frog to conduct extensive website audits managing millions of URLs without system failure.
• Apply deep knowledge of web performance principles such as the Critical Rendering Path, optimizing asset delivery by minifying JavaScript/CSS and deferring non-essential components to improve PageSpeed.
• Leverage concepts like Retrieval-Augmented Generation to structure content effectively for AI agent retrieval and use.

Required Expertise

• Proven leadership of SEO for sites with over one million indexed pages, with programmatic SEO experience highly advantageous.
• Strategic foresight into generative AI-enhanced search optimization, ready to lead rather than react.
• Strong technical proficiency in Python, including libraries such as Pandas and Advertools, as well as Log File Analysis tools like Splunk or Kibana, and SQL for deep SEO data analysis.

Ideal Candidate Profile

• At least 10 years of extensive SEO experience focusing on programmatic SEO at scale across large dynamic platforms such as aggregators and marketplaces.
• Hands-on experience optimizing for AI-powered search tools including ChatGPT and newer models, beyond traditional engines like Google.
• In-depth understanding of server-side rendering versus client-side and dynamic rendering and their respective SEO implications.
• Excellent communication skills translating complex SEO concepts to diverse audiences from C-suite executives to junior developers and cross-functional teams.
• A data-driven mindset emphasizing hypothesis testing, measurement, and iteration rather than unproven tactics.
• Global SEO experience, including working with international targeting methods like ccTLDs, hreflang, and familiarity with various search engines globally.

Why Work with Us?

• Be at the forefront of a transformative shift in search technology through AI integration, influencing how travelers discover experiences worldwide.
• Manage and optimize an expansive platform with millions of pages covering thousands of destinations and virtually limitless content possibilities.
• Contribute to a company that prioritizes organic growth as a core business driver, providing resources and leadership visibility to make impactful initiatives.

Equal Opportunity and Staffing Policy

Klook maintains a strong commitment to equal opportunities, welcoming candidates from all walks of life and fostering an inclusive and supportive workplace culture. We do not accept unsolicited resumes from external agencies without prior approval and formal agreements.