Manager / Senior Manager, App Growth

Overview

Klook is seeking a Manager or Senior Manager focused on app growth, crucial to how millions of travelers engage with experiences globally. This role leads the expansion of app users via acquisition and optimization within a privacy-conscious ecosystem, managing paid advertising channels and partnerships worldwide.

Key Responsibilities

• Oversee app growth initiatives using Google App Campaigns, Apple Search Ads, and mobile DSPs, optimizing for installs and user engagement based on event data.
• Develop and handle OEM partnerships for device preloads and on-device ad placements.
• Implement web-to-app conversion tactics targeting high-potential mobile web users.
• Lead app attribution and measurement, synthesizing multiple data points including lifetime value into a unified performance metric.
• Conduct experiments such as A/B tests and incrementality analyses to refine app growth strategies and inform investment choices.
• Establish and maintain robust app-focused optimization processes and best practice frameworks.

Required Qualifications

• Minimum 6 years' experience in app growth, user acquisition, or performance marketing, with direct media buying expertise on Google App Campaigns, Apple Search Ads, and mobile DSP platforms.
• Proficient with mobile measurement partners (e.g., AppsFlyer, Adjust) and comprehensive app attribution across Android and iOS.
• Solid knowledge of SKAN, privacy-compliant measurement practices, and post-install user optimization.
• Strong experimental design skills, particularly A/B testing and incrementality studies, with ability to translate findings into actionable optimizations.
• Advanced analytical abilities including independent SQL querying and dashboard creation/maintenance using Tableau or Looker.

Preferred Skills and Traits

• Experience scaling app growth in high-volume consumer domains such as travel, e-commerce, or marketplaces.
• Proven success in building and managing commercial partnerships with OEMs and mobile DSPs from negotiation through ongoing management.
• Expertise optimizing for user quality and lifetime value through app-anchored performance models.
• Working knowledge of app intelligence metrics like MAU, DAU, retention cohorts, and post-install monetization signals impacting acquisition strategy.
• Familiarity with scripting languages (e.g., Python, R) is advantageous but not mandatory.
• Collaborative experience with data science, analytics, CRM, and engineering teams to elevate optimization and measurement capabilities.
• Ability to manage campaigns across diverse regional markets with varying user behaviors, data maturity, and privacy regulations.

Company Culture and Values

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

Why Join Klook?

• Lead one of the globe’s most extensive and complex travel advertising accounts with vast data for strategic growth.
• Balance performance marketing with brand building, influencing how millions of travelers discover experiences.
• Make a worldwide impact by fostering travel experiences and memorable moments rather than conventional products.

Additional Information

Klook is an equal opportunity employer committed to diversity and inclusion, fostering a supportive workspace for employees from every background. Unsolicited resumes from recruitment agencies will not be accepted without prior written agreement.