Senior Analyst, App Marketing

About Agoda

Founded in 2005, Agoda is a travel platform dedicated to connecting travelers with accommodation, flights, and unique experiences worldwide. As a part of Booking Holdings with a diverse global team of over 7,000 employees from 90 countries, Agoda's culture is deeply rooted in data and technology, driving innovation to make travel more accessible.

Role Overview

The Performance Marketing Team at Agoda is a global leader in data-driven online marketing, focusing on developing scalable marketing programs aimed at enhancing customer lifetime value. This team combines expertise from various disciplines including analytics, marketing strategy, and data science, fostering a collaborative and growth-oriented environment.

Key Responsibilities

• Design and optimize marketing campaigns and bidding strategies on platforms such as Google, Bing, TripAdvisor, Trivago, and other search engines by experimentation.
• Analyze extensive experimental data and develop predictive models leveraging data science methods to assess campaign impacts and pricing strategies.
• Create dashboards for performance monitoring, derive actionable insights, identify growth opportunities, and present recommendations to stakeholders.

Essential Qualifications

• Bachelor's degree or higher in a quantitative discipline such as computer science, mathematics, engineering, business, or science from a top university.
• Minimum of four years' experience in data analysis roles within leading consulting firms, investment banking, private equity, or strategy/business functions in fast-growing global tech companies.
• Proficiency in data analysis tools and databases including SQL, SAS, R, SPSS, Python, VBA and visualization platforms such as Tableau or Power BI.
• Strong English communication skills, both verbal and written.
• Ability to make informed decisions efficiently based on objective data evidence.
• A proactive approach with a strong sense of ownership and impact-driven mindset.
• Excellent organizational abilities, attention to detail, and capacity to work independently.

Preferred Skills

• Experience in digital marketing or e-commerce sectors.
• Familiarity with A/B testing and related experimental metrics.
• Competence in delivering presentations and negotiating effectively.

Equal Employment Opportunity

Agoda is committed to creating an inclusive and diverse workplace, ensuring equal employment opportunities based on merit and qualifications without discrimination on legally protected characteristics.

Additional Notes

Applicants should review Agoda's hiring process guidelines prior to interviews. The company does not accept unsolicited agency submissions and maintains candidate privacy according to its policy.