Salesforce Marketing Cloud Intelligence Developer

Job Overview

This position is located in Bangalore, Mumbai, or Hyderabad and requires working from office two days per week. The hiring process includes three virtual interview rounds, and immediate availability is preferred.

Role Summary

We are searching for a seasoned Salesforce Marketing Cloud (SFMC) Developer skilled in AMPscript, CloudPages, SQL, Journey Builder, and Automation Studio. The successful candidate will design, develop, test, and maintain personalized marketing communications, landing pages, dynamic campaigns, and automated customer journeys within Salesforce Marketing Cloud. This role demands technical proficiency as well as the ability to translate marketing and business needs into scalable SFMC solutions.

Key Responsibilities

• Create, test, and deploy solutions on Salesforce Marketing Cloud platform.
• Develop customized and dynamic email content using AMPscript.
• Build and maintain CloudPages such as landing pages, microsites, forms, preference centers, and subscription management pages.
• Implement server-side logic on CloudPages via AMPscript and Server-Side JavaScript (SSJS) when applicable.
• Design dynamic forms and landing pages interacting with Data Extensions for data reading and writing.
• Manage form submission, validation, error handling, and confirmation pages functionality.
• Develop secure CloudPages employing URL parameters, encrypted query strings, subscriber attributes, and Data Extension lookups.
• Create reusable AMPscript components for personalization, conditional rendering, data access, updates, and campaign logic.
• Write complex SQL queries to support segmentations, targeting, reporting, and transforming data.
• Design and oversee Data Extensions, subscriber datasets, Contact Builder relationships, and the overall SFMC data model.
• Manage and automate processes using Automation Studio including SQL Query Activities, data imports, exports, file transfers, and scheduled workflows.
• Construct and maintain customer journeys with Journey Builder covering entry criteria, decision splits, personalization, triggers, and journey data handling.
• Develop responsive email templates and landing pages using HTML, CSS, and JavaScript technologies.
• Integrate SFMC with Salesforce CRM and other systems through Marketing Cloud Connect, REST and SOAP APIs, and SFTP.
• Diagnose and troubleshoot issues related to AMPscript, CloudPages, automations, journeys, email display, and data management.
• Conduct unit testing, perform code reviews, verify deployments, and provide production support.
• Create reusable technical modules adhering to standards for security, maintainability, efficiency, and scalability.
• Maintain comprehensive technical documentation covering CloudPages, data architectures, API usages, automations, journeys, and integrations.
• Collaborate cross-functionally with marketing, business teams, technology partners, and data experts to convert requirements into technical solutions.

Required Skills and Experience

• Extensive hands-on experience with Salesforce Marketing Cloud platform, especially AMPscript development.
• Deep knowledge of AMPscript features such as personalization, conditional logic, lookups, data extension manipulations, URL handling, and error management.
• Proven record of developing CloudPages, including landing pages, registration and lead capture forms, preference centers, unsubscribe and confirmation pages, and personalized dynamic pages.
• Strong SQL expertise for segmenting audiences, managing data transformation, and campaign targeting.
• Familiar with Salesforce Marketing Cloud modules such as Content Builder, Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
• Proficient in HTML, CSS, and JavaScript, with understanding of responsive email and web development techniques.
• Experience with integrating SFMC with external systems via REST and SOAP APIs and handling file-based integrations with SFTP.
• Good debugging and analytical skills relevant to SFMC development and marketing campaigns.
• Knowledge of subscriber, contact, and consent management within Salesforce Marketing Cloud.

Preferred Qualifications

• Experience with Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud.
• Expertise in securing CloudPages and handling encrypted data and personalized URLs.
• Familiarity working with Salesforce CRM through Marketing Cloud Connect.
• Understanding JSON and API-driven integrations.
• Ability to build custom preference centers and manage consent solutions.
• Awareness of email deliverability best practices and subscriber management.
• Knowledge of data privacy laws and regulations like CAN-SPAM, GDPR, and CCPA.
• Experience working on enterprise-grade Salesforce Marketing Cloud implementations.
• Preferably holds Salesforce Marketing Cloud certification.

Experience requirements

At least 8 years of Salesforce Marketing Cloud development experience preferred, including a minimum of 6 years dedicated to AMPscript programming. Prior engagement in designing CloudPages and supporting large-scale production marketing campaigns and automated journeys is essential.

Additional Information

Applicants should be any graduate and are requested to provide detailed contact information including full name as per Aadhaar, phone number, email, current and expected salary, current and preferred work locations, notice period, last working day, and total experience.