Sales Development Representative

About GoodFit

GoodFit revolutionizes how companies identify and prioritize sales leads. By programmatically sourcing accounts that match a business's qualification criteria and enriching them with vital data points, we help companies optimize lead distribution and tailor messaging to the prospects' specific needs, enhancing sales efficiency and customer engagement.

Role Overview

We are expanding our commercial team in London to build on our successful sales momentum. As a Sales Development Representative (SDR), you will transform high inbound demand into qualified sales opportunities and collaborate with the broader commercial team to boost top-of-funnel strategies. You will engage with Account Executives and revenue leadership to generate outbound conversations and manage incoming interest from our campaigns.

This role offers substantial experience in commercial and relationship-building skills during the initial phases of the customer journey. You'll also partner with marketing to steer decisions about market segmentation, messaging, and prioritization. In this position, you will connect with senior commercial leaders at fast-growing B2B businesses—such as Clari, Chili Piper, Deepgram, and Paddle—providing customized data solutions and helping them leverage GoodFit's data for effective go-to-market plans. Acting as the initial contact point, you will cultivate product advocates by discovering optimal ways to introduce GoodFit to prospective top executives.

Key Responsibilities

• Generate high-quality sales-qualified leads through cold calling and targeted campaigns.
• Consistently meet weekly and monthly performance goals and KPIs.
• Research and target promising new SaaS companies.
• Analyze sales data to identify trends and inform outreach tactics.
• Design and execute successful cold email and calling campaigns.
• Contribute to developing SDR playbooks and establishing best practices.

Candidate Profile

• Enthusiastic about collaborating with founders and leadership within a fast-paced Series A startup environment.
• Experience in sales development in SaaS or data sectors is preferred.
• Curious and passionate about innovative software products, ready to propose improvements.
• A proactive learner seeking continual challenges and growth.
• Motivated by daily commercial activities and improving customer outreach experiences.
• Ambitious and eager to progress their career, ideally aspiring to evolve into an Account Executive role.

Benefits

• Competitive base salary plus on-target earnings (OTE).
• Generous paid time off with 38 days annual leave including bank holidays.
• Pet-friendly London office equipped with gym and shower facilities.
• Employee Stock Option Plan through EMI share scheme.
• Robust pension plan with salary sacrifice option.
• Enhanced parental leave and support on return to work.
• Private health insurance coverage.
• Subsidized gym memberships and cycle-to-work scheme.
• £1,500 annual learning and development budget.
• Quarterly team offsites and regular social events to foster team bonding.

Work Arrangement and Inclusion

We prioritize candidates who prefer a hybrid working style with several days onsite at our London HQ in Shoreditch/Liverpool Street. GoodFit values diversity and is an equal opportunity employer welcoming applicants from all backgrounds including various ethnicities, gender identities, veterans, parents, people with disabilities, and neurodivergent individuals. Reasonable accommodations are available upon request to support all applicants through the hiring process.

We encourage applications even if you do not meet all criteria, especially from underrepresented groups, to help build an inclusive workforce.