PR & Influencers Relation Officer
Jeddah, Makkah Province, Saudi Arabia · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Bachelor's Degree
- Resume
- Required to apply
Where you'll work
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Job description
Role Overview
As a PR & Influencers Relation Officer, you will collaborate closely with our worldwide PR and social media teams as well as external agency partners. Your central role will involve identifying and onboarding key influencers to support social, marketing, and revenue objectives, shaping influencer marketing strategies, managing budgets, and enhancing content approaches for wider engagement across platforms such as YouTube and TikTok.
Key Responsibilities
- Identify strategic influencers and establish partnerships to advance marketing and revenue targets.
- Design and implement influencer marketing strategies, including workflow development and promotional content planning, while overseeing the budget.
- Integrate influencer insights and audience feedback into marketing communications to better target specific groups.
- Collaborate across multiple departments such as social, marketing, creative, and merchandising to refine influencer content strategies.
- Leverage influencer partnerships to broaden brand visibility on social media and scout new platforms and collaboration possibilities.
- Track and analyze the effectiveness of influencer programs, pinpointing areas for enhancement.
- Perform additional tasks as assigned by your direct supervisor.
Qualifications
- A Bachelor’s Degree in Marketing, Communications, or Business.
- Minimum three years of relevant experience managing influencer relationships, campaigns, and executing social marketing initiatives.
Essential Skills
- Expertise in developing and sustaining enduring influencer relationships.
- Strong communication skills, including persuasive verbal and written abilities for outreach, negotiations, and presentations.
- Ability to secure advantageous partnership terms and contracts.
- Proficient in overseeing influencer campaigns from conception to delivery and subsequent analytics.
- Competence in crafting influencer marketing strategies that resonate with brand objectives.
- Capability in measuring campaign outcomes and demonstrating ROI.
Minimum education
Bachelor's Degree