Performance Marketer

About Us

Web Spider Solutions is a results-oriented digital marketing agency dedicated to helping brands grow through data-driven performance campaigns. We collaborate with ambitious companies to deliver impactful results by combining strategic advertising, creative solutions, and data analytics.

Key Responsibilities

• Design, launch, manage, and optimize advertising campaigns on Meta Ads Manager and Google Ads platforms, including Search, Display, YouTube, and Shopping.
• Perform detailed audience segmentation, keyword research, and A/B testing to enhance campaign effectiveness.
• Develop comprehensive funnel strategies for Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) to increase brand awareness, engagement, and conversion rates.
• Create compelling ad copies and calls to action, coordinating with creative teams for visually appealing advertisements.
• Track and analyze essential performance metrics such as CTR, CPA, ROAS, and CPL, delivering meaningful insights and recommendations.
• Implement retargeting and lookalike audience campaigns to enhance remarketing success.
• Enhance landing pages, optimize conversion flows, and configure tracking tools including GA4, GTM, and Meta Pixel.
• Stay current with emerging trends, technologies, and updates in digital advertising algorithms.
• Collaborate closely with content creators, designers, and sales teams to align marketing initiatives with business objectives.

Required Qualifications

• Between 2 to 5 years of hands-on experience managing Meta and Google advertising platforms with proven results.
• Strong expertise in performance marketing, media buying, and conversion rate optimization techniques.
• Proficient with Google Analytics 4, Google Tag Manager (GTM), and Meta Business Suite.
• Experience with SEO and analytics tools such as SEMrush, Ahrefs, Hotjar, or similar platforms is advantageous.
• Analytical thinker with strong problem-solving capabilities paired with creative outlook.
• Possession of Google Ads certification and Meta Blueprint certification is favorable.

Performance Metrics You Will Manage

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Click-through Rate (CTR)
• Conversion Rate
• Customer Acquisition Cost (CAC)

Benefits of Joining

• Join a driven and data-centric marketing team passionate about growth.
• Enjoy creative autonomy coupled with accountability for campaign outcomes.
• Opportunity to advance with rapidly scaling brands.

Additional Information

Candidates must be immediately available to start. Applications from individuals lacking relevant experience or with delayed joining availability will not be entertained.