Paid Media Manager

About the Role

Join a rapidly expanding scale-up company based in Newcastle with a hands-on Paid Media Manager position, working closely with the Founder and Head of Growth. This role offers direct ownership of Meta advertising accounts from day one, with an emphasis on practical execution rather than high-level strategizing.

Key Responsibilities

• Develop, launch, and manage Meta advertising campaigns targeting markets in Australia and the United States.
• Handle daily campaign optimizations by monitoring performance data and proactively addressing trends to prevent issues.
• Drive creative strategy adjustments according to campaign results and collaborate closely with an in-house creative team to implement new ideas.
• Assess and refine ad copy and scripts, providing insightful feedback to enhance effectiveness, although this is not a pure copywriting role.

Candidate Requirements

• Up to three years of experience managing Meta media buying campaigns, ideally with B2B lead generation exposure; strong lead generation candidates with limited B2B experience are also welcome.
• Proficient in Ads Manager for full campaign lifecycle management including setup, conversion tracking, audience segmentation, and creative testing without constant supervision.
• Possess a keen eye for ad copy and creative elements, with the ability to diagnose performance issues and translate insights into actionable briefs for creative teams.

Benefits and Opportunities

• Receive direct mentoring from the company's Founder and Head of Growth with opportunities for fast-tracked personal development.
• Work alongside a dedicated creative team of six professionals instead of relying on external agencies or freelancers.
• Gain valuable exposure in a founder-led, high-performance business environment rarely accessible to junior media buyers.
• Experience a dynamic scale-up culture characterized by rapid decision-making, significant ownership, and a fast-paced workflow.
• Enjoy hybrid working arrangements for a flexible balance between onsite and remote presence.